Dongguan Will Invest 1.5 Billion To Build Humen Garment Collaborative Innovation Center

Humen has gradually formed a leading garment industry and has become a well-known "famous Chinese clothing city" and "famous Chinese dress town" at home and abroad.

A few days ago, the executive meeting of the Dongguan municipal government agreed to subsidize the construction of Humen clothing Collaborative Innovation Center, which was jointly invested by the two tier finance and enterprises of 150 million yuan. It will set up 6 sub centers, such as brand creative promotion center, clothing design and Research Center, to provide knowledge and technology services for the transformation and upgrading of garment industry and sustainable development.

according to plan The collaborative innovation center will be built and used in 2017. Humen hopes that this four in one service platform can solve some common problems for the Humen garment industry and inject new vitality into the development of enterprises.

In an interview with reporters, relevant officials of the Humen town trust Bureau said that Humen garment enterprises have always regarded the innovative Q as the driving force for the garment industry. Looking forward to the future, to build a garment professional town in Humen, we must give full play to the advantages of the industrial chain and make persistent efforts in brand building, new technological innovation, new product development, marketing mode and personnel training.

Therefore, the Humen town government is working together with local leading enterprises, Donghua University, Shanghai Maritime Univeristy and other strategic partners to build "Humen garment industry collaborative innovation center", and strive to create a new path in the high-end apparel industry innovation service platform construction, and promote the structural adjustment and transformation and upgrading of Humen town garment industry.

One

Hidden troubles of dominant industries

There are about 299 accessories enterprises in Humen, 438 logistics, printing and dyeing, embroidery and other supporting enterprises, 324 consulting, training, design, planning and other service agencies, which have a good industrial foundation and a complete garment industry chain. However, the proportion of Enterprises above Designated Size in Humen is relatively low, and sales are mostly realized by many small and medium enterprises, and lack of leading enterprises of well-known brands.

　　 Humen Located in the hinterland of the Pearl River Delta, adjacent to Guangzhou, Shenzhen, Hongkong, Zhuhai and Macao, the town is the center of the Guangzhou Shenzhen Zhuhai Economic Corridor. Its unique geographical advantages make Humen very close to the international garment market. The convenient transportation conditions make it a radiative Pearl River Delta and even a national market for garment production base. Its unique location advantages make it deeply influenced by the southern school culture, and its clothing industry has also formed its own style. Its access to international clothing elements and market information is more rapid than other domestic markets.

"After nearly 30 years of development, Humen clothing has formed a complete industrial chain, and the effect of industrial agglomeration is outstanding." According to the data provided by the clothing office of Humen Town, there are about 299 enterprises in Humen, 438 logistics, printing and dyeing, embroidery and other supporting enterprises, 324 consulting, training, design, planning and other service organizations, forming a complete industrial chain that integrates R & D, design, production, sales and services to achieve full link production and sales, with a good industrial foundation and a complete garment industry chain.

Humen has gradually formed a leading textile and garment industry as the main body, with the business and circulation industry as the main body, and a complete set of textile and garment production and marketing industrial cluster bases in related industries. It has become a famous "famous Chinese clothing city" and "Chinese women's clothing town" at home and abroad, and the industrial agglomeration effect can be seen.

　　 reform After opening up, Humen made full use of the geographical advantages of neighboring Hongkong and introduced the fashionable clothing style of Hongkong to sell in the surrounding areas. It gained the first mover advantage, and then developed a number of township enterprises, which promoted the large-scale development of the garment industry, and shifted from single women's clothing production to multi-level market, and gained wide development space in children's clothing and wholesale market.

However, with the passage of time, the development of clothing in Humen has begun to appear. One of the first characteristics is that industrial clusters are large but not strong, and lack of leading enterprises.

"Most of the garment enterprises in Humen's industrial clusters are smaller and have fewer well-known brands, and lack of leading enterprises to promote the development of local garment industry." Humen's official information bureau told reporters that the proportion of Enterprises above Designated Size in Humen is relatively low, and sales are mostly realized by many small and medium enterprises, and lack of leading enterprises of well-known brands.

In April 2010, the China clothing association announced the top 100 enterprises in China's clothing industry, including the three indicators of "sales revenue", "gross profit" and "sales profit margin" in 2009. A total of 128 enterprises were selected in China. However, Guangdong, the largest province of garment production in China, accounted for 24.26% of the total clothing output in 2009, but was absent from the top ten of "sales revenue" and "total profit". It can be seen that although the scale of production and operation in Humen has reached the leading position in China, the lack of leading enterprises with core competitiveness has made Humen's textile and garment enterprises present a large but not strong state, which has hindered the improvement of the competitiveness of the whole industry.

Secondly, the homogenization of products is serious, and the added value of products is low. The main business of Humen garment enterprises is still at the low end of the "smile curve" of the apparel industry value chain. Most enterprises concentrate on the manufacturing links with low added value, engage in the processing of incoming and incoming OEM processing, and mass production of homogenized products. A large proportion of textile and garment enterprises do OEM for multinational companies or other domestic companies.

A Humen clothing surnamed business owner told reporters that for enterprises, technology, R & D and design talents are seriously lacking, resulting in insufficient innovation capability of enterprises. Humen Town garment industry technology, R & D, design talents have a larger gap, and the surrounding cities such as Shenzhen and Guangzhou attract more high-end talents. Humen local clothing enterprises retain talents more and more difficult.

The owner said that the urgent need for the transformation of Humen's garment enterprises is not compatible with the soft environment of Dongguan. The government's public service platform needs to be perfected so as to promote the upgrading of the garment enterprises.

Two

Online shopping creates new markets

In recent years, as the e-commerce platform led by Taobao has created a number of sales miracles, domestic consumers have shown huge consumption power. The increasingly powerful middle class and farmers entering the city are forming two new consumer groups, providing strong domestic demand. This has provided a wide range of domestic demand space and development opportunities for export blocked Humen clothing enterprises.

The rising cost of operation, the shortage of structural labor, and the changes in the domestic economic situation, the rise of raw materials and the appreciation of the renminbi have led to the rising operating costs of garment enterprises.

According to a clothing boom index report provided by Humen Town, Humen clothing has been in the "predicament". According to the survey report, Humen clothing, which was mainly exported to foreign trade, was affected by the financial crisis in 2009. Sales and profits of Humen clothing industry once fell. In 2010, the external environment improved and the policy impact was somewhat callback. However, it has a certain gap with the 2007 and 2008 high economic indicators. The entire Humen garment industry has not had the initial growth. In 2011, the prosperity index of clothing industry in Humen was basically the same as that of the whole country, but it was lower than the prosperity of the national garment industry. It showed that local growth was weak and sales revenue was low. 2012 of the clothing industry was affected by the European debt crisis. Humen garment enterprises were in a low ebb. Although sales revenue had been improved, the profit growth rate and investment were relatively low. The situation of the whole garment industry was not optimistic.

The analysis points out that after the rapid development of Humen's garment industry, influenced by the overall slowing down of the economic growth rate in the international environment and the major social transformation period in China, the garment industry in Humen is also in the adjustment stage, which is manifested in the decline of the export and the low profit margins, the narrowing of the profit space and the decline in the growth rate of the garment industry.

In the face of the shrinking international market, how to expand the new market space? Online shopping has provided a new opportunity for Humen's garment industry.

In recent years, as the e-commerce platform led by Taobao has created a number of sales miracles, domestic consumers have shown huge consumption power. The increasingly powerful middle class and farmers entering the city are forming two new consumer groups, providing strong domestic demand. This has provided a wide range of domestic demand space and development opportunities for export blocked Humen clothing enterprises.

The new market lies ahead, but how to seize this new opportunity of domestic demand is also testing the government of Humen and the practitioners of clothing industry.

Besides the need to explore new sales channels, enterprises also need to face higher requirements for energy saving and emission reduction and elimination of backward production capacity of garment enterprises. Garment enterprises also need to seek a more green and sustainable development mode.

Fan surnamed said that by establishing a collaborative innovation center of "government, industry, University and research" as soon as possible, and assisting the government of Humen to layout the clothing industry from a deep level, and fully integrating social resources, we can scientifically solve the current predicament.

For example, he said, Humen town has established cooperation with Shanghai Maritime Univeristy. The university has rich experience in cross-border trade and logistics, and can cooperate with the university to provide supporting support for Humen garment expansion network sales and help more enterprises go out. Donghua University has obvious advantages in clothing, and has cooperated with them to train Humen local dress designers.

"Through deep integration of resources, making good use of the good foundation and seizing the new round of development opportunities, it is expected to push Humen clothing forward again." Humen clothing a clothing official said that the government to build public service platform is based on promoting the development of enterprises, the platform will inject new vitality into the clothing industry of Humen.

Three

Collaborative innovation center promotes development

Through the executive meeting of the municipal government, the collaborative innovation center has won the support of the municipal level resources, which is a compliment to the founders and an overall good for the Humen garment industry. First of all, the collaborative innovation of "politics and industry" is used to enhance the level of R & D design and increase the added value of products. Secondly, the transition of garment industry to the fashion industry is coordinated by information service and management innovation. Finally, taking the clothing industry as the breakthrough point, the transformation of Humen's economy and the reconstruction of urban cultural brand are realized.

The clothing industry in Humen has a good industrial foundation and a complete industrial chain. However, the current product lacks refinement and homogenization. The whole industry is at the low end of the industrial value chain, and lacks leading enterprises. Small and medium-sized enterprises mainly rely on large-scale production of low-end products and wholesale volume. Most enterprises lack long-term strategic guidance and technical support, and it is difficult to achieve the upgrading of enterprise innovation and brand building ability.

Humen town has long been aware of the above problems and complied with the requirements of enterprises, and has built a series of platforms around the garment industry. After the various platforms have been improved, it has formed a collaborative innovation center. It hopes to establish a "collaborative research center of government, industry, learning and research" to assist the government of Humen to layout the clothing industry from a deep level, and fully integrate social resources, so as to scientifically solve the current difficulties.

Chen, who is involved in the work of Collaborative Innovation Center, told reporters that the collaborative innovation center received the support of the municipal level resources through the executive meeting of the municipal government. This is not only a praise for the founders, but also an overall good for Humen's clothing industry.

First of all, we should enhance the level of R & D design and increase the added value of products with the collaborative innovation of "government, industry, University and research".

He explained that the collaborative innovation center helps Humen clothing through integrating the advantages of universities in Shanghai to study basic resources.