China Shoes Capital Brand Innovation Summit: Fashion Wenzhou Shoes To Lead The World

In the afternoon, jointly sponsored by Wenzhou Federation of industry and commerce, Wenzhou shoe leather industry association, Wenzhou Commercial Daily and Wen Shi economic science and education channel, Zhejiang Dana exhibition company hosted the "Wenzhou fashion capital, shoe leather industry in the forefront" - the 2014 China shoes capital brand innovation summit was held in Wenzhou.

The summit attracted nearly 200 businessmen from the shoe industry chain at home and abroad to attend the nineteenth Wenzhou International Leather Exhibition. They were here to listen to the keynote speech of industry experts.

Chen Shineng, honorary chairman of the Ministry of light industry, honorary chairman of China Light Industry Federation, Xu Yong, honorary chairman of China Leather Association, vice chairman of China Leather Association, Liu Suilong, chairman of Guangdong Footwear Manufacturers Association, vice chairman of China Leather Association, Li Weijuan, director of Zhejiang Leather Industry Association, Ma Jinlong, Wenzhou famous economist, distinguished guest Chairman of China Light Industry Federation, chairman of Wenzhou shoe leather industry association, Zheng Xiukang, chairman of Kangnai group, and delivered a keynote speech at the summit.

The speech of "wear Wenzhou shoes, take the world road", from the experience of brand development of Wenzhou footwear industry and the characteristics of the development of the world shoe industry brand, look at the current fashion trend of Wenzhou shoe industry, and analyze how to take the lead in the forefront.

Xu Yong uses "Wenzhou shoe industry's different fashion road", from the development pattern of China's footwear industry cluster, to explain how Wenzhou shoe industry can play its advantages and take a distinctive fashion road.

Liu Suilong, with the experience of Guangdong shoe industry in terms of fashion, has published a speech on the road of fashion and shoes.

From the perspective of scientific and technological innovation, Li Weijuan talked about how Wenzhou shoes industry is going to build "brand capital, fashion capital" on the way of product, fashion and brand development.

Ma Jinlong's "Wenzhou mode is on the road of fashion" explains how to use the Wenzhou mode to take the road of upgrading the fashion capital.

Zheng Xiukang made a brilliant speech on "building a brand city, creating a fashion capital, and writing a new chapter of mission".

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In the speech, Xie Rongfang, vice chairman of the China Leather Association and executive chairman of Wenzhou leather and leather industry association, said in the speech that the summit and the nineteenth Wenzhou international leather exhibition were held simultaneously. Combined with the industry resources gathered by the exhibition platform, it is beneficial to concentrate on the fruitful achievements of Wenzhou shoe industry in the pursuit of innovation and fashion, and promote the communication between Wenzhou shoe leather enterprises and the industry, and accelerate the pace of Wenzhou's shoe leather industry to create a modern fashion industrial cluster.

As the vanguard of traditional industries in Wenzhou, to actively implement the strategy of Wenzhou municipal Party committee and municipal government to develop the fashion industry and create a fashion capital, the Wenzhou shoe leather industry association has taken the lead and has taken the lead in this year. This year, it launched ten series of activities: "100 shoe fashion brand exhibition" and "the recommendation of the ten fashion shoes brands of Chinese shoes".

The aim is to promote Wenzhou's upgrading from "light industry city" to "fashion capital".