The Transformation Of O2O Will Be Launched In October 20Th.

China's first online discount website, built by physical retailers, will be launched in October 20th. Yesterday, Hu Zijing, chairman of the company, said to the Securities Times reporter that "special commodities exchange" will be an important milestone in the company's O2O layout (online to offline) and online retail transformation. From this point of view, in the next 5 to 10 years, friends of the cloud will build a 100 billion level online service platform.

"Exploiting the advantages of the Internet, expanding the development space of enterprises, and ultimately achieving the perfect integration of traditional retail industry and online and offline Internet, is also the inevitable trend of the development of traditional department stores under the current Internet age." Hu Zijing said.

　　 More than 20 thousand single product line

Reporters learned that the company has been negotiating with more than 500 brand suppliers and agents, and has reached a cooperation agreement with more than 220 brands in advance. It plans to achieve more than 20 thousand single products shelves before October, and SKU (inventory unit) exceeds 100 thousand.

Not only that, more than 600 domestic and foreign brands, which are working with many stores in the company, will be required to hang on the Internet. You a shares The move is for the "special products" online, the brand's depth and breadth is no less than the sale of the electricity supplier "vip.com".

The preparatory work is ready. Peng Jianbang, director of the friend's cloud business, revealed that friends of the cloud company had conducted many business training for the cooperative brand dealers, and joint friends A Oteri J and other brand suppliers have invested thousands of employees in the work of commodity shelves.

In terms of platform operation, friends of the cloud business will combine more than 300 online, offline and offline media to carry out the online promotion of "special products", covering more than 100 million users. In addition, for convenience Online promotion The company has invested heavily in the purchase of domain names and has registered a series of related trademarks.

Hu Zijing has high hopes for the upcoming special product exchange. He believes that 2-3 years will be able to recreate a Oteri J on the Internet.

　　 Seamless online and offline connection

Hu Zijing believes that "special goods remit" is the product of perfect docking between traditional commerce and network sales. According to the introduction, "special products" is located in the high-end high-end genuine sale website, which includes men's wear, women's wear, shoes and bags, outdoor sports, bed products, home textiles, underwear and so on.

Hu Zijing said that the advantage of "special goods" is due to the effective docking between friends of Asia and domestic and foreign manufacturers, and the resources of more than 2000 suppliers make it difficult for many B2C websites to match. As a result, the products of the friend attire exchange are just new products from the department store.

Prior to this, there are concerns that the "special pin" and friends A Oteri J positioning coincide, will form a competitive relationship. Hu Zijing said that the two are interdependent and complementary, and the integration of the two platforms will bring better service and experience to users. Friend atter is gradually completing the perfect docking between online platform and ground store, aiming to create a 24 hour closed shop.

　　 Multiple platforms will start.

" Special commodities exchange "Will be an important fulcrum for O2O sales, but not all of them. Hu Zijing told the Securities Times reporter that at present, the company is only initially realizing the transformation of traditional retail business to the electricity supplier. In the future, the company will build a smart cloud life service application platform based on the friend cloud business.

Statistics show that in August this year, the official friend of the cloud company was founded by Hunan friendship Apollo commercial Limited by Share Ltd and Shenzhen Fusion Technology Co., Ltd., which invested 100 million yuan jointly. With the launch of "special products", the "smart friend" has set up a smart cloud living service platform, which integrates online shopping, life services, entertainment and government services.

"Friend ah yes" is not only a functional network platform, but also will be built as a comprehensive online city complex for consumers to "dress, eat, live, play, play, enjoy, buy". In addition to the Internet shopping section, which includes friends' atrepin, other life services, entertainment and government service sectors are also in the process of intense preparation. According to the reporter, friends of the cloud business will be in November to achieve on-line operation of the game platform, after December, it has released Xiang pin Hui, boutique exchange, lottery platform, integration platform, local life service platform.