When Dongdong Came To The Store, Was It Influenced By "Preaching" Thinking In The East?

"I will do my best to do the Times Square! The rest of the stores will be closed or pferred in three years or so! Excellent staff will stay in the times, and the rest of the staff will be well arranged."

The chairman of the fat east came to the east to announce that he announced the next few years to close the store of fat east to Xinxiang a year later, and publicly announced the implementation of the closing shop plan again in 2013.

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In recent years, fat east, known as the best shop in the Chinese industry, has been stranded in the capital problem.

Reporters interviewed found that behind this close shop turmoil, both the fat Donglai department store because of the dispute between the rental problem and the actual holders of the shopping mall, also has the impact on the unique thinking of business management in the East. In the pursuit of cash flow and profit targets, Donglai has regarded the store as a "preaching" platform.

Best shop

Fat Dong has been considered by the industry as the best store in the four tier cities in China.

And profitability are the main indicators of measurement.

According to the statistics of China's Chain Industry Association, the business operators of "fat east" (single salesperson create sales) and flat effect (average annual sales of single square meters business area) are ranked first among the private business enterprises in the whole country.

In 2012, Dongdong also broke the precedent of no holidays in the domestic retail industry, and announced that fat Dong came to a closed shop every Tuesday.

The idea is to let employees get a break.

In fact, the concern for employees is not just resting.

An industry observer familiar with fat east told reporters that in Xinxiang's fat east, employees have not only a place to rest, but also free access to the Internet and fitness.

The observer told reporters that fat Dong bought the best quality treadmill and massager for employees, which can be used from management to ordinary employees.

At the headquarters of fat east in Xuchang, Henan, the salary of fat Dong Lai employees has long been the top spot in the local super department store industry.

A general manager of fat Dong Lai Shang Chao can get more than ten thousand salaries a year, and the average salary in Xuchang is only about 2000 yuan.

And this unique thinking from east came to the staff's return.

The stock in the warehouse is almost as regular and orderly as the display inside the store.

From inside to outside, enhance the service quality of the department store itself.

In 2007, the businessman who asked him to cooperate with the fat east would have to raise the salary of the salesperson he sent to the salesman Qi Ping from fat east. Otherwise, he would terminate the partnership. At that time, the salary of fat east was more than 30% of that of the same industry, which directly stimulated the labor cost of the retail industry in Xinxiang and Xuchang.

"But for the attitude of suppliers, fat east is still the best among all businesses."

The above observers said: "fat Dong will give gifts to the suppliers every year, and they are all very good quality things.

This is in sharp contrast to the practice of many suppliers who have squeezed suppliers through the channel channel advantage.

For customers, in addition to dissatisfied with the return, free repair clothes for customers and shopping free car, fat east is also the first to carry out the "9 project" in Henan, that is, only 101 yuan and 109 yuan of goods are only 100 yuan.

Relying on such services, Chuang Tung came to Xinxiang shortly after entering Xinxiang, and Denis and Beijing Hualian, who had been working for a while in the city, had chosen to close their stores.

Xie Tao, chief representative of Central Business District of Shanghai Baez commercial Cci Capital Ltd, said that in the East, the retail technology and service quality were divided into totems, playing the same thing as a company or a business.

Xie Tao even thought that he could not regard East as a pure businessman.

In fact,

More like a preacher, and fat east.

Itself is a platform for the east to preach.

"Preacher" thinking

"I bear so much responsibility, pressure, risk, misunderstanding and so on," said in micro-blog, "I hope that more people can come out of a sad state of life, let more people go from a sad, enslaved culture to a culture of individuality! Let more people know how to love themselves, love life, understand the truth and the law of happiness! This may be the result of my character, but also the reason I like, love and love! I really love a person who loves life."

But the preacher's thinking in East did not get more recognition.

In the morning of September 15th, he issued a micro-blog, "no faith, no serious understanding of the company concept, just let fat east as a work person, will only be endless greed, let employees understand that corporate culture belief is a long process, high demand, under pressure, but first of all, we must understand the company culture and love to achieve real fast! Now, the environment, working time, professional ability, rest, vacation, income in all aspects of progress is so great, we can only choose to leave."

At 12 noon on September 15th, three other shops were shut down outside the Times Square in the East.

Before that, 13 supermarket chains had been closed in Xuchang, and these shops were profitable.

At the same time, there are also sources saying that fat east has recently taken 300 acres of commercial land in Xinxiang New District to prepare for commercial real estate development.

According to the source, Denis, who was in the same industry as fat east, bought land and built his own property at the very beginning, and his business was not affected by rent.

And in the shops that come from the fat east, only time square is its own property.

There are many controversies over the two times of the sudden closure of fat Dong.

One conjecture is that in the face of the modern business operation concept, the management style of the rivers and lakes in the East has conflicts with the more demands of the employees, resulting in the management being out of control and forced to close.

Another way of saying is that in the face of the increasing annual rental of shops, the fat east, which already has a high cost of human resources, has been unable to bear the high rent operation. In the East, it is unwilling to lower the remuneration of the employees. Finally, it chooses to stop some rental stores and locate the future shop choice in the self built property.