Talent Men'S Wear Named High Motion Train

Here in the world Clothing shoes and hats What the editor of www. china.com.cn introduced to you is that the talent men's clothing is named as the high action train, creating an authoritative brand influence.

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With Chinese elites as the group positioning, the "talent men's wear", which strives to build the first brand of Chinese culture, joined hands with China Railway Media in September 2014 to launch the national high-speed rail bullet train advertisement Propaganda focuses on Beijing Shanghai Hangzhou, Shanghai Shenzhen Railway, Beijing Guangzhou Shenzhen, Shanghai Hanrong, Harbin Dalian High speed Railway, and Coastal Passenger Dedicated Railway, covering 60% of the national high-speed railway lines, and radiating 18 provinces and more than 160 cities across the country. The talent brand not only won the title form of today's hot high-speed train at one stroke, but also accurately conveyed the brand concept of "wearing talent, real talent, talent winning the world" to high-end people in politics, business, public and tourism of high-speed train in cooperation with multiple media combinations in the train.

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　 High end aggregation and precise focus

Nowadays, high-speed rail has subverted the travel mode of high-end people and has become the preferred means of transportation for elite business travelers. The survey shows that 64.6% of the high-speed rail media audience is male, with an average age of 34 years, 64.1% of them have college degree or above, and the average monthly income of their families is 13585 yuan. They are high-quality consumer groups; They pursue quality and know how to enjoy life. From design to quality, talented men's wear takes into account fashion, leisure, work, life and other occasions, and is loved by elites. The talent brand has rich cultural connotation, endowing men with the nature of "real talent". They have their own opinions on things, sense of responsibility, thinking, casual and free, and have their own unique taste. The high-speed rail customer base is highly consistent with the talent core consumer group, which will enhance the conversion rate of brand communication landing terminal sales.

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Name it high and set off the commanding height of communication

At the moment when the railway department has just released the naming right of high-speed trains, talented men's clothing has become the first leading enterprise in the clothing industry to name high-speed trains. In the face of the passenger group, from the advertisement "welcome" on the car door, to the automatic door anti-collision door sticker that closes and closes in the car, to the rolling subtitles that are played at both ends of the car, all of them have made a deep brand impression on the passengers; In addition to the unavoidable visual impact of advertisements in the train, from the departure of the train, whether it is a mid stop or a terminal station, voice prompts such as "talented men's clothes remind you that a certain station is about to arrive" and brand slogans will be broadcast. The charm of naming lies in narrowing the distance between brands and consumers from visual and auditory perception, improving brand influence and expanding market volume.

Talent men's wear takes advantage of the momentum to promote its name, and relies on the influence of China's railway media to establish the leading position of talent brand in China's clothing industry. At the same time, it also makes many consumers more trust and recognize the cultural connotation conveyed by talent brand, and creates authoritative brand influence.