Wu Zhize: How Does The Wedding Bird Take The Lead In Doing C2B Volume Customization?

A business that all garment enterprises dream of breaking through early is C2B, the whole category of volume, which is made by the well-known clothing listed enterprises in Wenzhou.

Mid September, the most popular business platform in China, the "Tmall mall", officially launched the C2B personalized customization business at the flagship store of the wedding bird bird, which means that customers are placing orders under Tmall, and the more than 900 shops in the country are doing business linkage. 300 of them are on standby. They promise to deliver the goods within 72 hours, and deliver products within 360 hours.

Chen Qixiang, Deputy Secretary General of the clothing trade association, said that Wenzhou, as a gathering place for high-end men's clothing, has accumulated technological and technological resources for decades, plus Wenzhou brand entity store, which is all over the country. It has the ability to combine the technological convenience of the Internet age to lead the innovation of business mode.

C2B, a new business model, has all kinds of customization, online and offline integration, customized mass customization and other business characteristics. It has a pioneering spirit in the industry and is a highlight of Wenzhou's garment industry in the new era.

Yongjia north, the headquarters of the news bird, the factory area workshop is busy operation.

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A neat and tidy office in the office area, Wu Zhize, a consistently low-key newspaper bird bird boss, talked about C2B's whole category of volume customization business.

He said that the use of Internet marketing, the participation of more than 900 stores nationwide, the choice of product line of custom products, and the quantity of 300 people in 72 hours, the first time to launch the C2B category of volume shopping, was based on the experience gained by more than ten years' experience.

This is not a business that every business wants to do.

The commercial scenario of C2B, the whole category, volume customization business is like this: if you are a "post-80" or "post-90s" ready to be a newly married consumer, you are accustomed to shopping at Tmall mall and ready to customize a wedding suit.

No matter where you live, you enter the Tmall flagship store, click on the C2B category volume customization page, according to the options provided by the page, first select the requirements of your custom suit, then choose "door-to-door service" and finalize the order.

Within 72 hours after the order, you will be contacted by the good luck bird.

After you choose the style and so on, the wedding bird will deliver the suit to your hand within 360 hours.

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You can travel to the ends of the earth in 72 hours. "

Wu Zhize introduced, the bird in the business has set up a 3 level response mechanism (shop level, provincial level, headquarters level), to ensure that the volume of personal business development can cover every corner of the country.

For example, if you are a customer of Hotan in Xinjiang, you can send a Tmall to the store at the Hotan store in the promised time.

If your city in Xinjiang does not have a good bird shop, then the bird shop in Urumqi, the capital of the autonomous region, sends a quantity division.

For orders that are not available in any stores in the region, the headquarters will send the quantity division to the station.

In recent years, the consumption of shoes and clothing market is low, coupled with the relative surplus of industry capacity, shoes and clothing enterprises are generally under the pressure of inventory.

The seven wolves and the American dress are the same; the Semir costumes and the wedding birds are also like this.

Against this background, relying on the comprehensive strength of its own business, the good news bird will take a long time in the whole category of volume customization business, plug in the wings of Internet marketing, and innovate the C2B business mode of the electricity supplier, and see its leading value for the development of shoes and clothing industry.

Electricity supplier C2B business model is not a new concept just emerged this year.

In the wake of the emergence of Taobao B2C and C2C business models, business visionaries are talking about C2B business models, whose business essence can be understood as "customizing products according to individual needs".

Because personalized customized service has always been a high price and a small number of consumers, so how to reduce the cost while maintaining the quality of personalized service and popularizing customized services has always been a business threshold for ordinary enterprises to break through.

Wu Zhize said that as early as 2003, the news bird launched the volume customization business.

After 11 years of experience accumulation, the custom business has already been very mature.

The advantage of the wedding bird is to customize it into a combination of process Industrialization and service personalization, which realizes the popularity of customized business services and lays the foundation for developing C2B volume customization.

He told reporters, for example, the news birds have a strong business background.

After collecting volume data from all parts of the country, the volume master can pmit back to the production base through the nationwide enterprise information system. After finished by computer CAD processing, plate making, manual cutting, sewing, ironing and other links, the production is completed in a high standard process.

At present, the custom-made products provided by the wedding birds include Western-style clothes, Western clothes, casual pants, shirts, overcoats, jackets, cashmere sweaters and leather shoes.

It can be said that the wedding bird is the only brand that can truly dress the whole category.

It is understood that since the launch of volume customization business 11 years ago, news birds have hired many senior Italy craftsmen and volume division teachers to teach skills, and carry out shop inspection services throughout the country to provide volume customization services for VIP customers.

After years of accumulation, we have established a professional scale team of 300 people, and distributed it to more than 900 newspaper bird shops in China.

Wu Zhize said, "the response of the customer experience has been very good.

Our Italy volume division is able to kneel on a single leg in the inspection volume.

The company has a high standard of service for the volume division. "

Wu Zhize said he was very optimistic about the business prospects of C2B volume customization.

Online consumption has no space and time constraints, but online consumption is also flawed. Its consumption experience is not good.

The C2B mode combines the advantages of online and offline. It is convenient for consumers to place orders, and can fully experience the service and atmosphere under the line.

"This is the most suitable business model for future electricity consumption."

He said.

This year, the wedding bird clothing has accelerated the business layout in the field of e-commerce. Wu Zhize called it "the whole channel sales mode of reporting birds," and simply stated that "all the offline brands of the wedding birds have a window for sale online."

He said that in the past few years, the electricity supplier mainly sold low-priced goods and inventory.

Therefore, if the electricity supplier wants to continue to develop, it can not always sell such products, but also sell high-end products, such as luxury goods, which is also starting to sell electricity suppliers.

Based on this judgement, this year's O2O business model has been launched. That is to say, the wedding bird brand achieves the same price under the online and offline synchronization, and unify the service mode of Tmall channel and offline store.

Another business, that is, the launch of C2B, the whole category of volume customization.

This time, the birds of choice will be customized by C2B, which is targeted at young consumers after 80 and after 90.

Wu Zhize said that young people are accustomed to electricity consumption, so we aim at this target group first, launched the wedding "groom package", "family package", "friends and family package", and pushed potential consumers to the groom's grandparents.

Young consumers are the main customers in the future.

The news bird hopes to build a database with large user groups through the C2B mode of the electricity supplier. With the trend of digital marketing, the new era of business mode will be opened.