"Nine Character Formula" For Clothing Store Display

First, "quantity", as the first principle of display, "quantity" naturally has its important significance.

As the saying goes, "goods sell mountains," which means that the quantity of goods displayed in order to attract customers' attention and interest, and the display of quantity is also an important condition for the vivid image of stores.

Two, "set", similar products should be concentrated in the adjacent shelves or location.

The requirement of centralized display is also the embodiment of "quantity sense display", and at the same time, customers can find the brand or variety that they need more easily according to the category of concentration.

Three, "easy", easy to take, easy to pick, easy to restore is one of the conditions for good merchandise display.

Because even if it is beautiful, atmospheric display (stacking), if customers take inconvenient or take it back very troublesome, then good-looking display can not play the purpose of promoting sales.

Four, "Qi", that is, when the goods are listed, try to ensure that a brand or series of goods can be fully integrated and centralized display, so that customers can have more choices and display the neat and beautiful effect on display.

Five, "clean", hygiene, cleanliness is a customer's requirements for the display of goods and even the whole shopping environment.

While displaying the merchandise, the store staff should promptly clean up the goods and shelves or stacking positions, wipe the dust on the goods in time and reflect the freshness of the merchandise.

Six, "Lian", many goods in

There is a correlation in mind. When a customer buys a certain item, he will need to match the relevant products or arrange through the careful arrangement of the store staff. He will find that it will be a good match to buy a product plus a B product, so that the relevant merchandising is very necessary; (such as toothpaste and toothbrush, tea set and tea, garbage basket and garbage bag, etc.)

Seven, "time".

When carrying out the presentation of goods, people need to pay attention to the quality guarantee time and expiration date of goods, especially those with shorter shelf-life, such as pastry and refrigerated goods.

Store personnel should follow the "first in first out" display principle. When the goods displayed on the shelves are taken away by customers, the replenishment personnel should first push the back products to the front row, then fill the back spaces with the new products with fresh production dates.

Eight, "bright", that is, commodities.

The position should be placed as far as possible, with good light, good visual effect and enough brightness to ensure that the goods are easy to find and find.

Nine, "color", many customers in the store shopping is impulse buying, and the factors that cause impulse buying desire, besides price, variety, quantity and other reasons, the beauty and visual impact of packaging is also one of the important factors.

Therefore, when displaying the merchandise, the store staff should pay attention to the collocation of the products when they are displayed. The combination of cool and warm colors is suitable to avoid the centralized display of the different colors of different commodities, so as not to cause the confusion of customers' vision.