Sichuan Retail Enterprises Borrow O2O To Expand The Market

In September 19th,

The pace of its net move has taken a larger step.

As the leader of Sichuan's traditional chain retail business, Hongqi chain, after the first landing in China's A share market, continues to develop its e-commerce business with its own advantages, build its own electronic shelf and red flag online shopping platform, and explore its own O2O mode combined with its own situation, and strive to build its own e-commerce platform.

At present, the company has made use of WeChat to build a convenient life application platform, and has launched the "red flag fast food" ordering, payment and other functions with the third party company.

And through strategic cooperation with China Post and Shun Feng express, the red flag chain's O2O moves more steadily.

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In the past, O2O has gradually become the main trend of business development.

As a giant of traditional chain retail enterprises in Sichuan, Hongqi chain takes the lead in developing electricity business, and Internet O2O has strong sense. As early as April 2012, the red flag online shopping mall was formally launched to provide customers with more goods and services.

In 2013, Hongqi chain signed a red flag chain WeChat service agreement with WeChat development platform company to build a public WeChat convenient life application platform, uploading information, goods, preferences and service information to customers to get personalized information by subscribing WeChat, and achieving seamless connection between members, enabling members to enjoy membership interests without taking member cards, and obtaining integral and consumption information. Based on LBS (location service) store inquiry system, consumers can find detailed information about the nearest 10 stores, including one button dialing and navigation functions, etc. through intelligent customer service, the functions of one to one interaction with customers, reservation registration and other functions can be realized; the platform can also continuously optimize and update functions according to customer needs.

In January of this year,

Alipay has reached a strategic cooperation agreement with the third party payment platform, announcing that all the supermarkets in the company will fully open Alipay wallet barcode payment.

At present, this mobile phone payment method has been launched in all the stores of Hongqi chain, and has realized the "second payment".

It is understood that this kind of mobile payment technology applied to convenience store shopping is the first time in the central and Western retail business in China.

Wang Lijuan, general manager of Alipay's small and micro gold clothes business, looks like the advanced consciousness of the red flag chain and the concern for convenience services, which has contributed to this pleasant cooperation.

Wang Lijuan also pointed out that at present, the convenience supermarket is in the stage of rapid development. The red flag chain's "commodity + service" mode is very compatible with the concept of Alipay's small and micro gold clothing. "In the whole industry, the red flag chain has the most convenient services, including the payment of water and electricity charges, the sale of train tickets and the delivery of couriers."

Both sides said they will further deepen cooperation in O2O applications.

Join online shopping hand in hand Su Ningyunshang

In fact, the potential cooperation between Hongqi chain and e-commerce giant has attracted much attention.

Ping An Securities analyst said that at present, the cooperation between the supermarkets and the electricity providers is mostly in the stage of "express delivery". For convenience stores, the greater opportunity comes from the deeper integration with the electricity supplier: docking the logistics warehousing system with the electric business enterprises, realizing the SKU expansion, and then obtaining the large number of orders by using the online traffic platform of the electricity supplier, and delivering goods through a strong warehousing and distribution system.

The industry believes that "through cooperation with the electricity supplier enterprises to become a two level operation site, is the best way to achieve red flag O2O strategy."

In April this year, the red flag chain signed a strategic cooperation agreement with sunning Yun, announcing that it will fully integrate the two sides' resource advantages in the future and carry out in-depth cooperation in the fields of O2O and store development.

At present, the cooperation between Hongqi chain and Suning is in full swing. The relevant responsible person said, "through the red flag chain online shopping mall, consumers can learn more about the red flag linked goods, facilitate shopping, and also serve for offline sales."

Suning Yun Shang is China's largest commercial retail enterprise. The chain network covers more than 600 cities at home and abroad. It is the most marketable commercial enterprise in the global chain of household appliances, consumer electronics, department stores, daily necessities, books, virtual products and so on, and has achieved fruitful results in the mode of combining B2C business with online and offline businesses.

The red flag chain is the first A chain to facilitate supermarket chains in China. It is a leading retail enterprise in Sichuan. It has a strong sales network, advanced information management technology and efficient logistics and distribution.

According to the agreement, online e-commerce such as Hongqi chain "online shopping mall" and "electronic shelf" are connected with the existing suning.com online shopping platform of Suning cloud company. Through the sharing of retail resources, the online commodity resources can be enriched, and the landing links of O2O will be strengthened.

The two sides make use of their own resources such as commodities, logistics and services to create "half an hour life circle" in the local area.

More importantly, the two sides will carry out cooperation on the "suning.com" online shopping, and the next two sides will continue to develop and perfect the "self promotion" business.

The two sides make use of their own advantages to strengthen the number of self mentioning, speed of distribution, customer self experience and so on to achieve the goal of "suning.com" O2O business in Sichuan.

In combination with the characteristics of their own physical stores, the two sides set up more points in the two suitable shops to complement their formats.

Such as "Suning Appliance" format can be set up in the appropriate red flag supermarket chains, sales of "Hongqi supermarket" and "red flag express" can also be set up in the appropriate Su Ningyun store.