Expanding The Brand Effect Of The Home Textile City

As the traditional dominant industry in Jiangsu, the textile and garment industry has been playing a positive and important role in the economic construction of Jiangsu. Over the past ten years, the Jiangsu international garment Festival has played an important role in promoting the transformation and upgrading of Jiangsu's textile and garment industry, building its own brand and fashion and creativity. In September this year, the Sixteenth Annual Jiangsu International Fashion Festival will come to an agreement. A large number of excellent enterprises and famous brands will stand out from this stage.

With the help of this activity platform, China carries out special publicity and promotion on China's Jieshi Bridge International Home Textile City. The main activities are mainly using LED electronic display screen to broadcast the international version of the city's Home Textile City English version of the bridge, the PPT of the international market for home textile products, and the outdoor advertising and promotional pages.

　　 Rock bridge The reason why the international textile city is supported by Jiangsu International Costume festival The publicity of the Expo is based on the fact that the Jiangsu international clothing festival and Expo has been the most influential factor in the international and domestic textile and garment industry for many years. It is a vane for the development of China's down fashions, casual wear and professional clothing. It is also a barometer for the development of China's textile and garment industry. It is also an important platform for communication and cooperation, trade and exhibition at home and abroad.

It is reported that since its launch in 1999, Jiangsu The international clothing festival and fair has gradually developed into a grand event of the textile and garment industry in Jiangsu. It has made positive contributions to the healthy development of Jiangsu's textile and garment industry, promoted the scale of the industry, promoted the upgrading of the industry, promoted the construction of the brand, expanded the cooperation of the cooperation, and promoted the internationalization level of the industry.

The exhibition will last 3 days, focusing on "brand Jiangsu and fashion Jiangsu", focusing on independent brand display, focusing on industrial chain docking, and focusing on the display of innovative products. Apart from the exhibition of independent brands, the regional brand will also be highlighted, highlighting the achievements of cross river development, highlighting the display of industrial technology products, and highlighting the display of new fabrics and key markets. Attracting thousands of excellent brands from dozens of countries and regions, tens of thousands of professional spectators attended the scene, and the regional brands of the bridges of the Pearl River Bridge made great efforts to expand their influence and enhance their popularity and reputation.

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With the steady development of the coordinated development of Beijing, Tianjin and Hebei, how to "slim down" in Beijing has become the focus of attention. Nowadays, the clothing industry in Beijing is gradually moving out. Some areas around Beijing are actively investing in Beijing, warmly lobbying businesses, and inviting businessmen to visit locally. However, behind this hot wave is the reluctantly of many merchants, where to go and how to move out, which makes us feel puzzled. They have been expecting an authoritative answer.

In September 24, 2014, sponsored by China fashion magazine, the China Garment Association and China Apparel Association network jointly hosted the "Beijing Tianjin Hebei integration industrial transfer Summit Forum" and the opportunities and challenges of garment circulation industry relocation in Beijing Millennium Minneapolis. Authoritative experts from all over the country have conducted in-depth exchanges and extensive discussions on the great changes in the garment industry under the background of integration of Beijing, Tianjin and Hebei.

Experts expressed their opinions on the forum and offered advice and advice for the transfer of the garment industry and the relocation of Beijing's clothing merchants. Industry experts believe that the garment industry should be good at borrowing the potential and take advantage of the coordinated development of Beijing, Tianjin and Hebei to strike the iron and actively layout and maximize the dividend policy. Market experts said that Beijing clothing merchants now face more temptations and are prone to be blinded. As a garment operator, we should follow the market orientation and seek the business environment of "the same city and the same business".

What is "the same city with the business"? Experts say, "the same city with business" is from the city's hardware and software supporting facilities to business atmosphere, business circle contacts and so on are basically in a regional environment, so that people do not feel alienated and separated. For example, Beijing's urban area is almost full of radiation and coverage, and the atmosphere of "the same city and the same business" is obvious. The atmosphere of the city is similar to that of Langfang.

"Some businessmen in Beijing have felt a strong sense of wandering after visiting other places, because they are not at all an atmosphere with Beijing." Liu Zhiyong, President of Langfang red mobile Garment City, has spoken out the hearts of many merchants. He stressed that the premise of "city to business" must be market-oriented and fully respect the law of industry development.

It is worth noting that, as the Beijing garment business relocation place, undertake the excellent representative of Beijing garment industry transfer, Langfang new dynamic approval red door clothing city performance exceptionally eye-catching. They took the initiative to share their operational experience in the forum. According to the introduction, the clothing city is different from many wholesale markets, insisting on the market first, winning the support of the government by the market, and at the same time hand in hand with the government to actively create the environment of "the same City and the same business", so it is concerned by the industry.