Hubei Textile Encountered The Biggest Crisis In 20 Years

Since the beginning of this year, China's textile industry is facing multiple pressures such as domestic sales and rising costs.

At present, the pace of new cotton listing is accelerating. Textile enterprises in Hubei Province generally feel that the situation is more severe than before, and the pressure is increasing. The industry has suffered 20 years' difficulties and pformation and upgrading is imminent.

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Take the Tianmen textile machinery Limited by Share Ltd as an example. In the first half of this year, the sales volume of the spinning spindles decreased by 2/3 compared with the normal year.

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One of the main reasons is that the high value-added tax will lead to higher tax burden, and the tax burden of enterprises is heavier. Two, the domestic and foreign cotton prices are hanging upside down seriously, the current price difference reaches 2500 yuan to 3000 yuan per ton; three, the labor cost of textile industry is increasing day by day, but the electricity price has not fallen down with the price of electricity coal; four, the continuous increase of the cost of financing, land and marketing has all increased the burden on textile enterprises.

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At the beginning of this year, AOKANG International announced that the company signed a O2O cooperation framework agreement with the Alibaba. The two sides will give full play to their respective advantages and jointly carry out market development, so as to achieve their future market expansion strategy and create greater commercial value.

According to the protocol information, Alibaba will provide enterprise O2O services for AOKANG international and its subsidiaries, including, but not limited to, Tmall, Taobao, micro Amoy shops, data sampling and analysis, training support, online and offline membership system, online and offline (Alipay) mobile payment and related product technical support.

In this regard, a brokerage analyst pointed out that AOKANG international is mainly engaged in R & D, production, distribution and retail business of leather shoes and leather products for men and women. It is the only male shoe listed company in A shares. The Alibaba will help the company speed up the development process of e-commerce and realize the pformation from entity store to electric business and entity store.

Semir shares are choosing to stick to the garment industry and launch a series of mergers and acquisitions around the main industry.

In June last year, the company announced that it would buy a 71% stake in zhe Mu Shang at a price of 1 billion 980 million to 2 billion 260 million yuan, which has a brand such as "GXG" and "gxg.jeans".

Two months later, Semir clothing again launched a joint venture with the beautiful rainbow family's Italy beautiful cabinet Co., Ltd., to represent its children's brands Sarabanda and Minibanda, plus the high-end children's wear market.

At the end of last year, the company announced that it would cooperate with the Korea Fashion Fashion Co., Ltd. in the layout of high-end women's clothing market.

This series of actions has also improved the company's performance.

In the first half of this year, Semir apparel achieved 2 billion 931 million 757 thousand and 600 yuan in business revenue, an increase of 7.59% over the same period last year, and a net profit of 343 million 755 thousand and 800 yuan attributable to the owners of the parent company, an increase of 20.97% over the same period last year.

"2014 will become the watershed year of the industry. The differentiation between brands will intensify. Some Brand Company will be marginalized or even eliminated. Only a few companies who have pioneered the pition and breakthrough in the interaction of products and customers can win and gain a renewed valuation."

Whether it is vertical and horizontal, expanding territory, or keeping pace with the times, broadening channels, and even mergers and acquisitions to retreat whole-body, in the context of the long-term downturn of the entire garment and textile industry, pformation has become a topic that A apparel textile enterprises can not get around.

In this regard, Dongfang securities predicts that in the process of seeking breakthrough in the whole industry, companies with large self adjustment will gain greater flexibility, but will they really be able to get the valuation premium in the future or those Brand Company that can adapt to the new economy and the Internet environment.