Mura, The Largest Garment Manufacturer In Slovenia, Will Auction

Recently, Slovenia Garment enterprises The bankruptcy proceedings of the giant Mura have entered the right track. The core part of the AHA Mura will be auctioned in mid October, and the auction price is expected to be 4 million 600 thousand euros.

　　 AHA Mura At present, there are 460 employees, and 25 thousand garments were produced in July this year. Turnover For 580 thousand euros, net loss was 88 thousand euros. The company has ample orders, but faces 6 million 300 thousand euro tax liabilities.

Although there are already some potential buyers, it is not expected that the first auction will be successful. If the auction fails, the second auction will be launched immediately. According to the court's request, AHA Mura will be sold within a year, otherwise the company will be closed.

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Kira Plastinina is a well-known luxury brand in Russia. This year, the company looks at the developing world market, hoping to use this as a springboard to expand the global sales network. A few days ago, the company also hired Martha, former marketing director of Marks & Spencer, as general manager, and plans to strengthen the management and sales of new market franchise stores in.

Over the years, Kira Plastinina has never stopped stepping into the international market. However, its internationalization process is not smooth sailing. In 2008, Kira Plastinina closed more than 10 designer brand stores in the United States. In the coming period, the company plans to operate in the emerging markets in the form of franchising or joint venture, selling Kira Plastinina's basic clothing and high-end brand Lublu fashion.

At present, Kira Plastinina will take India, Indonesia, the Middle East, Latin America and other countries and regions as a priority market. The middle class of these markets is growing rapidly, and although its market attractiveness may not be as good as that of developed countries, it still has potential. The company expects to open its first store outside the CIS countries in the coming year.

Ana Hill believes that the complex and volatile international situation will not affect the company's expansion plan. Its Lublu store in Dallas has not been affected by political factors. Kira Plastinina is currently working with potential partners in other countries to discuss the possibility of developing the market.

Hill stressed that the company's revenue in 2014 is expected to reach 5 billion 100 million rubles, which will double in the next 3~5 years through overseas market expansion. In the long run, the Russian market will only bring a small portion of the proceeds. For example, he said: "if Zara has 80% of its revenue from Spain, which has been experiencing recession in recent years, the company will no longer exist. For Kira Plastinina, a good result is that the share of Russian market will be reduced to half of the total sales in the next 3~5 years.