Friends Of Vip.Com Shares Bold Challenge

"Special products will be launched in October 20th."

On Tuesday, the announcement of a friend's share price closed.

A is the first online discount website built by entity retailers and is also an attempt of O2O pformation.

However, this is similar to vip.com's website in terms of form or name. Is it imitation or innovation?

Offline store support is better than vip.com and Taobao.

It is located in the high-end high-end genuine sale website, which includes clothing, shoe bags, outdoor sports, bed products, home textiles and so on.

From the sale of products, special products and vip.com, Taobao and other large electricity providers do not have much difference, but friends of the Arab Israeli shares that the pattern of their own advantages.

"Vip.com is a brand commodity, and now I have a brand and a low price commodity. I still have the resources of the ground as a support," said Chen Xuewen, a friend of the company. "The line is special products remittance, and the category is more than offline." in addition to the ground outlets, I request it to have a warehouse at least at outlets.

At the same time, in the after-sale link, friend ATP can allow consumers to return directly to ground outlets.

Friends of the Arab Israeli shares will be ground to compare the "outlets" of special collections, line advantage is the biggest difference between the company and other electricity providers.

At present, the company has discussed with more than 500 brand suppliers and agents, and has reached a cooperation agreement with more than 220 brand dealers in advance. It plans to achieve more than 20 thousand single products shelves before October, and the stock volume exceeds 100 thousand.

In August of this year, friends of Asia and Shenzhen jointly invested 100 million yuan to set up a friend cloud company.

However, how much the child needs to grow is not disclosed by the company.

In September 19th, friends and shares issued 800 million yuan, second term short-term financing coupons, plus 400 million yuan short-term financing coupons issued in April. This year, a total of 1 billion 200 million yuan has been issued.

"So much money is raised for special collections?" investors questioned on the interactive platform.

"Short selling is for business operation needs, and cloud providers need money, so we will provide it." Chen Xuewen said that the establishment of cloud providers is not needed at present. "Special product investment is not big, because I have resources to support it under the line. It may be more likely to serve in other functional sectors in the future."

At present, the friend group is recruiting 200 people's "dream team", together with the projects under construction in Tianjin outlets, underground shopping centers such as May 1 square, and the demand for funds is still 3 billion 700 million.

In less than a month, it will be officially launched on the Internet, marking the pition from traditional department stores to O2O.

What the market is most concerned about is how much profit can be brought by special products?

Chen Xuewen's answer is not clear. "From our optimistic estimation now, I will soon be able to generate benefits, and I will not be clear about when to produce benefits or how much more it will eventually do."

However, Chen Xuewen said frankly that at this stage, friends and shares will not push for the profitability of special products, "it is impossible to make vip.com and Taobao one step at a time."

In the retail department industry researcher, it seems that vip.com PK is the most important factor in positioning.

"Vip.com's positioning is very precise, and high-end products are not as good as selling on the Internet," the researcher analyzed. "Online shopping is a group that you are from scratch and pferred to a certain stage. Then it does not exclude that some people will return, that is, a group of online shopping groups will go shopping when they buy something."

Next, friends of the company will also be friends and cloud business as a platform to create intelligent cloud life service application platform, "friends ah."

In addition to the Internet shopping section of special collections, there will be other life services, entertainment and government services.

For investors, a new face of the company should also be changed to a more domineering name.

"To become special products exchange, that is, the first share of A shares, will surely greatly enhance the visibility of the company's e-commerce platform, with consumption on the line."

"Two words of stock" is superfluous in itself, supporting the proposal of the former minority shareholders, renaming it as "Friends of the electricity supplier."

On the interactive platform, investors are shouting friends and shares.

"When the sales scale of the friends of iyun reaches a certain percentage, or it can exceed 50% of my traditional store, I can recommend it to be friends," said Chen Xuewen. The board of directors also discussed the renaming. But at present, the special products exchange and the friend cloud business are just beginning. At this stage, they are not suitable for renaming.