Qibohui'S Terminal Stores In The New Five Provinces Have Been Comprehensively Upgraded To Accelerate The Improvement Of Channel Operation Capacity

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One brand The continuous vitality of the company comes from two aspects: continuous innovation and perfect marketing. With the arrival of the era of mass retail in the footwear and clothing industry, channel construction is becoming the focus of future marketing expansion for footwear and clothing enterprises. The construction of channel terminals is crucial for enterprises to have more extensive consumer market points or enjoy higher brand support in the market tide.

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by further To enhance terminal profitability and market competitiveness, Qibohui (China) Co., Ltd. continued to further optimize terminal teaching projects in May 2014, and implemented terminal assistance plans for five regions, including Nanchang, Zhuzhou, Zhengzhou, Hefei and Shijiazhuang. Over the past three months, after the intense and orderly work of all members of the project team, the project has successfully completed the creation of terminal benchmark stores and the replication of stores in some regions, laying the foundation for the comprehensive replication of stores in the future.

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After more than three months wildly beating gongs and drums The terminal teaching project has also achieved remarkable results. After the "hard and soft implementation" of the project team, the project team has actively improved all aspects of display, management and service. In terms of hardware, the project team has standardized the regional store design, product display, etc. one by one to ensure the standardization and professionalism of the terminal brand image of Qibohui. Good terminal image has successfully narrowed the distance between brands and consumers, and comprehensively improved the market competitiveness of regional terminals. In terms of software, in-depth training on terminal management system, enterprise philosophy and brand positioning has been carried out to establish the store atmosphere, service specifications, etc., comprehensively improve the quality of terminal services, and also enhance the confidence of business partners in future development and enhance their loyalty to the brand.

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"If the market is compared to the air, the regional terminals across the country are just like plants, which are powerful weapons to activate the market. Only by collecting the nutrients absorbed by the channel network terminals and cooperating with the brand strategy and market activities for" photosynthesis ", can enterprises strengthen their brand strength and achieve a win-win situation with dealers and retailers." As Chen Jinbo, President and CEO of Qibohui, said, terminals are like the pulse of an enterprise. Maintaining the health and vitality of terminals is the key to the development of an enterprise.

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In recent years, Qibohui has continued to increase its support for the regional market, which is not only conducive to the win-win development of enterprises and retailers. For a while, the terminal partners have high morale, and the sales situation is great. The original spark has gradually formed a prairie fire, consolidating the leading position of Qibohui branches in the youth footwear and clothing market.

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In the current era of competition, only a keen and forward-looking feeler for the overall competitive trend can be brave to take the lead and make progress. " Now, terminal strategy has become the focus of footwear brands and even the whole industry. Qibohui will firmly grasp this opportunity, take advantage of the implementation of the terminal teaching project to upgrade the channel, create a high-quality sales network marketing system, deliver perfect services and perfect and outstanding youth products to business partners and consumers, and further consolidate and improve the brand's industry position and market competitiveness. "Chen Jinbo, President and CEO of Qibohui, said.