POOVE'S New Five Provincial Terminal Stores Upgrade Comprehensively To Accelerate Channel Operation Capability
One
brand
The sustainable vitality comes from two aspects, continuous innovation and perfect marketing.
With the advent of the era of big retailing in footwear industry, channel construction is the focus of future marketing expansion for shoes and clothing enterprises.
Enterprises should have more extensive consumer market points or enjoy higher brand support in the tide of the market. The construction of channel terminals is very important.
by
further
To enhance the profitability of the terminal and the comprehensive competitiveness of the market, POOVE (China) Limited continued to optimize the terminal teaching project in May 2014, and implemented terminal assistance plans for five major regions, namely, Nanchang, Zhuzhou, Zhengzhou, Hefei and Shijiazhuang.
Over the past three months, after all the members of the project team worked in a tight and orderly manner, the project has successfully completed the creation of the terminal pole shop and the duplication of stores in some areas, laying the foundation for the comprehensive replication of the next store.
After more than three months
Wildly beating gongs and drums
The project implementation and terminal teaching projects have also achieved remarkable results.
After the project team "hard and soft", from all aspects of display, management and service to actively improve, on hardware, project team standardized regional store design, product display, and so on, to ensure the standardization and professionalism of POOVE terminal brand image.
A good terminal image has successfully pulled the distance between the brand and the consumers, and has promoted the market competitiveness of the regional terminals in a comprehensive way.
In software, in-depth training terminal management system, business philosophy and brand positioning, in order to establish a store atmosphere, service standards, etc., to improve the quality of terminal services, but also enhance the confidence of future development partners, and enhance their loyalty to the brand.
"If the market is compared to air, the terminals of the whole country are like plants, and they are powerful weapons to activate the market. Only by collecting nutrients absorbed by the terminal network terminals and carrying out" Photosynthesis "with brand strategy and market activities can enterprises expand their brand strength and achieve win-win situation with distributors and retailers.
As Chen Jinbo, President of POOVE CEO, said, terminal is like the pulse of an enterprise. Maintaining the health and vitality of the terminal is the key to the development of an enterprise.
In recent years, POOVE has continued to increase its support for the regional market. This is not only conducive to the win-win development of enterprises and retailers, but for a time, the terminal partners are in high spirits and the sales situation is very good. The original spark has gradually formed a prairie fire, consolidating the leading position of POOVE branches in the youth footwear market.
In the current era of competition, it is only the foresight and keen antennae for the overall competitive trend that we can bravely fight for a long time.
Today, terminal strategy has become the focus of shoes and clothing brand, and even the whole industry.
POOVE will firmly grasp this opportunity, upgrade the channel by relying on the implementation of terminal teaching projects, create a high-quality sales network marketing system, and provide perfect service and perfect youth products to business partners and consumers, and further consolidate and enhance the brand's industry status and market competitiveness.
"POOVE President CEO Chen Jinbo introduced.
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