Fourth Quarter 2014 Textile And Apparel Industry Strategy Retail Business Mode

The popularity of Internet thinking and the lifestyle and values of consumers have undergone rapid and diversified changes. Digitalization, intellectualization and socialization have become normal. Consumers want to achieve accessibility without interruption through dynamic, open, especially continuous multi-channel approaches. Shopping 。 Under such a change, enterprises need to turn to the "full retail" business mode, which can re focus on customer expectations and take it as the basis of business mode, integrate supply chain, marketing and sales and finance fully, and the construction of this model requires the following aspects.

Customer experience paramountcy: can provide consumers with truly personalized service and integrated shopping experience.

　　 activation Big data: retailers must use digital technology to acquire and accumulate accurate data on consumers from multiple channels, laying the foundation for seamless retailing.

Digital Supply Chain: from the enterprise level, it will cooperate with all supply chain nodes including stores, suppliers and other partners, and improve the visibility, yield, yield and delivery speed of products through the application of digital technology and management.

　　 Achievements The transformation of measurement indicators: enterprises should look at the profit and loss balance from the overall perspective, redesign management indicators and incentive measures to promote sales and improve profitability.

To further play the role of the entity store: entity stores and online channels support each other, making more contact with consumers and convenience consumers, satisfying consumers' demand for continuous shopping.

In the next twelve months, maintain the "neutral" rating of the textile and garment industry.

As for the investment of textile and garment enterprises, we think that those companies that have been reformed earlier and have a full range of business models are our future choices. We recommend the following companies: Pathfinder, Semir dress, fuanna, Luo Lai home textiles, and Hai Lan's home.