Fashion Photography Has Been Surged Into New Favorites By Chanel And Other Big Name Sponsorship Investments.

Fashion photography has become the most popular visual language, and its position in fashion and art market is becoming more and more important.

Today, fashion photographers are rising stars in the art world, attracting large numbers of spectators and collectors to fashion photography exhibitions, providing financial support for sponsorship, rent and even production.

"Actress Gloria Swanson", 1924, Edward Steichen (upper left); Mainbocher Corset, 1939, Horst P.Horst (upper right).

Scarcity increases the value of photography.

Avedon's works are not replicated. Modern photographer Aldridge has only put 3 works in his galleries in New York, London and Amsterdam.

The price of the famous fashion photographer Ritts has increased two times over the past six years.

"Compared to putting money on the stock exchange, I prefer to buy photography because I can see it, and if I want to sell it, I don't need to pay taxes now," said Guilhem Gravier, collector of Paris.

In 2002, the collector bought her first photo at the price of $5000, Ritts El Mirage, Versace Dress, Back View - now worth $60000.

"I don't believe in the financial market, but I believe in the fashion photography market because it is steadily rising."

Fashion photography auction prices soared, thanks to celebrities like Richard Avedon, Helmut Newton, Penn and Lindbergh.

For example, the 2/3 sold by Christie's auction house in New York in April is the work of Penn:

Penn, "Woman With Roses on Her Arm (Lisa Fonssagrives)", $185000.

Penn, Jean Patchett, black and white Vogue covers, $161000.

Fashion photography has become an important part of the fashion industry, and will become more and more popular in the fashion industry.

Chanel sponsored the French Hy res Fashion Photography Festival.

Value Retail, a luxury discount retailer, first sponsored the Horst photography exhibition at the Bicester shopping village in England and Ireland Kildare shopping village in ictoria and Albert.

Social media:

Compared with the artists who are more accustomed to privacy, social media has given the contemporary fashion photographers a broader space: Tumblr, Instagram, Pinterest and street style personal blog.

The Tumblr account of Steven Klein shows his information, pictures and contacts.

Nick Knight's Instagram account has 135184 fans.

Viewpoint:

The Herb Ritts Foundation's executive director, the Mark McKenna:2008 recession, catalyzed the emergence of fashion photography.

"As life gets tough, people want to be surrounded by images that are full of charm and beauty, and the beauty of fashion photographs is contrary to what happens in people's daily lives."

Michael Hoppen (owner of the same name Gallery): "many photos that are not taken as fashion pictures are now regarded as fashion photos, such as Klein's" Mamas and Papas "is taken in Street Photos. As time goes on, we re contextualized the picture.

Elizabeth Broun, Smithsonian Museum of art in Washington, USA: "we are accepting more fashion photography because we have shifted from elegant art to all embracing visual arts."

Brett Rogers, manager of Photographers Gallery, said that the rent of the company's activities in the gallery rose by 20% after the exhibition of fashion photography.

"Some photography exhibitions are too commercial, but it also means that more companies want to participate in it."

Van Lamsweerde: "we turn the designer's ideas into works that people buy. In this era of Internet popularization and all kinds of images, the content that can attract attention is more valuable.

Look at these fashion photography exhibitions in the world's metropolises, which are in hot pursuit.

Paris Gagosian Gallery: Peter Lindbergh black and white fashion photography retrospective exhibition

London Victoria and Albert Museum: Horst classic and elegant style photography

Dallas Contemporary Art Center: Mario Testino, "Alta Moda" (Peru national costume)

London Sims Reed Gallery: Miles Aldridge, surrealistic, perceptual fashion photography and sketches, prints and screen prints.

Shanghai Video Exhibition: including the Patrick Demarchelier of A. Galerie, Paris Gallery, was taken in 1994, such as Kate Moss and Carla Bruni.

The upcoming exhibition:

From November 27, 2014 to March 15, 2015, Hoppen Gallery in London: Guy Bourdin emotional and provocative fashion photography.

October 31, 2014, London Photographers' Gallery, Edward Steichen exhibition.

October 31, 2014, London Photographers' Gallery, Holland Viviane Sassen exhibition.

In October 2015, Smithsonian Museum of American Art: Irving Penn retrospective exhibition, including his private works and famous fashion photography.

Important exhibitions in the past:

2012 Losangeles Getty Museum:Ritts retrospective exhibition (364656 person viewing)

In the spring of 2014, the HDLU Gallery of Zagreb, Croatia: Lindbergh "Images of Woman and the Unknown" Exhibition (11200 people in three weeks).

The gallery says this is the most popular contemporary art festival in Croatia and its neighbors in the past 10 years.

In the summer of 2014, the Michael Hoppen Gallery in Chelsea District, London: the classic works of Ellen von Unwerth and William Klein photographers.

July 2014 to September 14th Zurich Bellerive Museum: "Coming Into Fashion:A Century of Photography at Cond e Nast" roving Photography Exhibition (10345 person exhibition)

Peter Lindbergh, a fashion photographer, said: "fashion photographers are new artists."

His masterpiece is illustrated above.