Clothing Textile Business Summit Forum To Explore The Road Of Clothing Business

The listing of Alibaba has attracted more attention from the electricity supplier. In recent years, the clothing industry has also seen blowout development as the largest proportion of e-commerce industry. In 2013, the scale of China's apparel online shopping market is expected to reach 434 billion 900 million yuan. Such optimistic data also let garment enterprises start to be keen on touches, so how do garment enterprises develop e-commerce business?

The textile and apparel business summit forum was held ceremoniously. Cao Lei, director of China Electronic Commerce Research Center, Wang Dan, general manager of Wang Dan, Wang Dan, director of Wei Fu Group, Guo Lu Li Yong, CEO Li Yong, deputy director of the Policy Research Office of Alibaba group, has made a point of view on the relationship between the electricity supplier and the supply chain, and discussed the relationship between the electricity supplier and the garment enterprises.

Cao Lei, director of the China Electronic Commerce Research Center, said that clothing products have become the largest selling item of online shopping, so e-commerce in China has entered a mature stage.

At present, 95% of the garment enterprises have already transformed and expanded their business. The traditional business transformation providers account for 70% of all the new electricity providers. We can see the charm of the electricity supplier. The future electricity supplier will also become the highlight of the traditional enterprises.

　　 Mark Ed Faye Wang Dan, general manager of electronic commerce, believes that at present, the traditional clothing enterprises must integrate the five major "new" businesses to enter the electricity supplier. Distribution channel Combined with brand building; special contributions, synchronized funds, inventory three simultaneous; have breakthroughs in traditional marketing thinking of the electricity supplier; not only do large-scale, but also to integrate experience, enhance value-added. Only with a brand-new business thinking, can traditional clothing enterprises play with e-commerce providers.

　　 Electronic Commerce The explosive growth of online retailing will not only facilitate the entry of traditional garment enterprises into the online industry, but will also urge the transformation and upgrading of textile and garment enterprises to complete the new transformation.

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The popularity of Internet thinking and the lifestyle and values of consumers have undergone rapid and diversified changes. Digitalization, intellectualization and socialization have become the norm. Consumers want to achieve accessibility and continuous shopping through dynamic, open, especially continuous multi-channel approaches. Under such a change, enterprises need to turn to the "full retail" business mode, which can re focus on customer expectations and take it as the basis of business mode and integrate supply chain, marketing and sales and finance fully.

Customer experience paramountcy: can provide consumers with truly personalized service and integrated shopping experience.

To activate big data: retailers must use digital technology to acquire and accumulate accurate data on consumers from multiple channels, laying the foundation for seamless retailing.

Digital Supply Chain: from the enterprise level, it will cooperate with all supply chain nodes including stores, suppliers and other partners, and improve the visibility, yield, yield and delivery speed of products through the application of digital technology and management.

The transformation of performance measurement indicators: enterprises should look at the profit and loss balance from the overall perspective, redesign management indicators and incentive measures to promote sales and improve profitability.

To further play the role of the entity store: entity stores and online channels support each other, making more contact with consumers and convenience consumers, satisfying consumers' demand for continuous shopping.