Five Image Packaging Skills That Salespeople Must Master
1, the overall image.
No matter what science and technology is developing, sales people have to talk face to face with customers and visit customers actively. The image of salesmen is a weapon that impressed their customers. The image of a salesperson includes appearance, dress, and manner of speaking. The instrument should be a mental state for everyone, so you can't sleep with your eyes when you talk about business with your customers.
Secondly, the hair should be neat and not too out of bounds. Men should have a clean face, not a beard. Women should wear light makeup, not too heavy make-up. Clothes must be professionally dressed, men should wear western style ties, leather shoes should be clean and bright, women can not wear short skirts and shorts, and slippers can not be worn. Speaking and behaved should be generous, courteous and courteous. The image of a salesperson is the embodiment of a person's comprehensive quality, which requires constant practice and study.
2, bag.
Every salesperson must have a decent business package when he talks with his customers. He doesn't need to be very luxurious, but he must be neat and clean. He must install the product information. Some male salesmen pick up a plastic bag to talk about business on the door.
Some saleswomen put up a very small bag to discuss business with customers, and the resulting product data crumpled, affecting the desire of customers to see. Therefore, male salesmen have better black business bags. Female salesmen should carry more than 16 women's bags on paper. They must be leveled and loaded with product information.
3. business card 。
Business card is one of the indispensable tools in modern business contacts. But I find that many companies and salesmen do not attach importance to the role of business card in sales, and their understanding of business cards is also too narrow. So, they cause business cards in social occasions without taking business cards, and can not recall their business cards. Some business card information is not clear, or even altered, and telephone numbers no longer exist. These details often affect business and cause unnecessary losses.
4. Sample and Product information 。
This is very important, because all your efforts are to sell products. I advocate that in the sales process, we must bring samples with samples, and we must have very beautiful products, pictures and materials when we can not bring samples. It is best to popularize professional knowledge so that customers can understand them at a glance. [brand marketing treasure: the ten myth of women's clothing sales]
If you have products with a price advantage, you must attach price lists. For products whose prices are uniform, it is best to attach quotations. As a salesperson, the more complete the product information, the better the chances of success. Some salesmen, when customers want to see the information, do not bring them with them, so the customers are not interested, and they can not get the contract signed.
5. Communicate 。
Good communication is a two-way process. It depends on your ability to catch the attention of the listener (customer) and correctly interpret the information you have. The impression you have left is a catalyst for correctly understanding your information. Just like baking powder can make dough fermentation expansion, impression is a crucial component of communication.
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