The Most Complete Promotion Shop Joint Selling Method

　　 What is? Joint selling ?

Joint selling is to sell again after sale, and then to make an order after opening the bill, instead of sending the guest out of the door quickly.

This is an important concept for people engaged in sales. Since time is money and opportunities to meet and talk with potential or existing customers are limited, then it is becoming more and more important to expand a single transaction to another transaction, or to complete several transactions at the same time, or to follow many transactions after the transaction, let alone the benefits of economies of scale brought by many exchanges.

Let's take a fight: a person goes to a clothing store to buy clothes. His original intention is to buy a piece. Jacket As a salesperson, he can also recommend other things that are suitable for him. If sales are sold out, they will be sold together.

　　 How to make joint sales?

Whenever I finish the coke at McDonald's and finish the hamburger, the salesperson will ask me, "Sir, would you like to try out our latest apple pie?" or "Sir, two yuan more, and a small coke for a large cup!" payment Then, the salesperson asked, "Sir, is mother's day coming to you? Do you want to give your mother a set of * * *? Imagine that when you hear such words, will you have the heart to refuse? There are many, many examples. This is what Chen wants to say about the additional sales in the promotion.

Although, as a salesperson, every time you do additional sales, customers will easily accept sales, but if you sell them directly to him at the beginning, he will surely resist. You must understand that when customers purchase some products after you buy them, you will do additional sales. Customers will think that you are helping him get a better service, rather than selling products that he thinks are dispensable. Customers will buy additional sales of you, and it is also a recognition of his own decision to make a purchase before, so that your sales can easily increase. We can clearly see that achieving high performance indicators is not how many customers you serve, but how much potential customers you dig from customers. Such a product is created by the target consumers who really buy the products they need, and other non satisfying needs are created and discovered. The sales achieved through excavation and utilization are called joint and several sales. The importance of joint selling is that it can keep us in the same shop location and area, and even create a better sales performance even at the same store cost. Even facing the bad weather of customers, we can tap more purchasing potential and achieve industry targets.

　　 Then how can we improve joint sales?

Display is a shop's silent sales promoter. Brilliant merchandising not only improves the added value of merchandise, but also attracts consumers' attention and stimulates shopping desire. A separate display of clothing and a combination of beautiful combinations with other garments produce two different effects. Customers always like to visit the attractive and attractive shops, and are always attracted by a group of clothes on the models or in the key display areas. Sometimes it's just a small and subtle change, but it plays a big role in terminal sales. So how do we do it?

　　 Key display of main goods

The main items should be displayed in the shop window and sunny side. The so-called "sunny side" of a shop is the main direction of the stream of people. The window and sunny side of the store should not only focus on the display, but also make use of the combination of costume accessories, so that customers can see the beauty of the collocation directly.