Several Leadership Ideas We Can Learn From Cook.

In an internal mail, Tim Cook had committed himself to Apple culture. He said: "I want to assure you that Apple will not change. I value Apple's unique principles and values.

This is the culture that Jobs built that year. It is different from any other company in the world. We will keep our DNA. "

But I know.

The success of the future depends on it.

And the whole management team.

Although Cook had promised that Apple would not change, apple actually had changed, and it had to change.

Although Cook has always wanted to stick to it, he may want to give the company more value while retaining the old culture of the company. There are some things that even Jobs did not do when he was alive.

Here are some of the unique leadership concepts we can learn from Cook.

Don't try to fix things that are not defective.

When Cook took over the apple, the company could be described as "everything is on the right track" - the great brand, the innovative product, the Think Different culture, the flat management method, the...

Cook resisted the temptation of "going to Jobs" in "re establishing personal authority in every corner".

He knows that apples are not his products, but products, consumers and employees.

Keep calm and confident

When someone criticizes Apple has lost its magic of innovation,

Cook did not panic at the height of the fall.

He turned to the largest stock buyback in Apple's history and increased dividends.

Don't try to be another person.

Everyone wants to be Jobs, but in fact, we can't do it.

If you have to be somebody else, it can only drive you crazy.

Remain friendly and not lose courage in face of competition.

Compared to Jobs, Cook is more friendly to the Wall Street and the media.

Giving a gentleman's feeling will not cause you any loss.

On the other hand, he did not hesitate to kick off executives who had made major mistakes, such as Scott Forstall, director of IOS, who was criticized by consumers for Siri and map services.

Moreover, in the field of law and competition, we must never give our competitors Samsung and Google.

Clever bet

The two biggest risks of CEO are: to be self complacent and to stop taking risks, or to make bold strategic decisions.

Recently, Cook has made smart bets in new business areas by hiring a group of new executives, and at the same time minimizing these two risks. For example, he recently dug Yves St. Laurent CEO Paul Deneve and Burberry CEO Angela Ahrendts from the fashion industry to inject new blood into Apple's smart watches and retail businesses.