Wuhan Textile And Clothing Brands Are Benefiting From Electric Shock.

Here world

Xiaobian of the network to introduce the Wuhan textile clothing brand enterprises "electric shock" benefit.

According to the information released by the Wuhan Municipal Commission of letters, the textile and garment enterprises in Wuhan completed output value of 11 billion 583 million yuan in the first 7 months of this year, an increase of 11.4%.

The industry believes that the growth of Wuhan's textile and garment industry this year is due to online sales.

While doing a good job of physical channels, efforts to sell online.

In recent years, the number of Chinese clothing brands has surged online.

A well-known brand clothing dealer in Wuhan told reporters: "in the first two years, many customers don't trust too much that they can buy good clothes online. They shop on low priced clothing instead of brand names."

However, with the popularity of online shopping, brand clothing is attracting more and more attention.

Although Han style clothing has been involved in online sales for several years later than some of Zhejiang's clothing brands, many brands have implemented precise positioning and marketing online this year, and the results are very good.

If the cat underwear is implemented, it is the same strategy under the brand, online and offline.

Group leaders said, "many consumers believe that online shopping clothes, brand, no license styles are almost the same, but the price of no card to save a lot.

But data show that Taobao Volkswagen mall sales actually doubled this year, but sales of brand mall increased by more than 3 times, indicating that even online, brand products are still popular.

Wuhan Aidi Group Co., Ltd. is a large private knitting enterprise integrating science, industry and trade.

The company takes the "Ai Di" high grade underwear as the fist product, sets the clothing,

Accessories, bedding and other products in one.

In order to do well in online sales, the Group specializes in the registration of Ai Di Network Technology Co., Ltd., changing the traditional business mode.

Strategically, the company carries out the strategy of "Internet access and differentiation". "Online stores sell no physical stores, and they have precise positioning and marketing of different consumers".

According to the characteristics of network sales, they have developed customized networks for 8 door and more than 800 single products, and developed low, medium and high level products in line with the requirements of cost-effective products.

Now, sales outside Hubei account for more than 70%.

Wuhan textile and garment brand enterprises break through the traditional channel sales mode, directly face consumers through the network, open up new markets, enter new channels in the new area, and promote the pformation of new business models.

According to the relevant person of the Wuhan Municipal Commission of credit and information, Wuhan's textile and garment enterprises "near the top" electricity providers not only broadened the sales channels, but also greatly enhanced their sales channels.

Effect.