Wuhan To Build Intelligent Retail O2O

"The O2O e-commerce based on smart retailing, which will soon be launched by China Merchants in Wuhan, will focus on the precise service of 400 thousand customers, explore and establish a modern retail business mode integrating the retail industry with the Internet and big data technology, and create a new smart store."

Hao Jian, chairman of Wuhan China Commercial Bank, answered questions from the Shanghai news reporters yesterday at the news briefing of the electricity supplier business.

In September 23rd, the company disclosed that it would invest 5 million yuan with Tianyu information to set up a joint venture company, Wuhan Zhongtian Hui Electric Business Service Co., Ltd., to develop e-commerce business based on Intelligent retail O2O.

Yesterday morning, the two company held a news briefing to further elaborate the details of the intelligent retail O2O e-commerce business.

The company said that the cooperation between China Merchants and Tianyu information is to make use of the retail experience of Zhongshang group for 30 years and the data processing ability of Tian Yu information, to get through the online and offline understanding of consumers' preferences, take the recommendation of offline goods and services as the center, serve consumers and suppliers, improve user health examination and enhance user value.

At the same time, provide accurate suppliers and staffing references to upstream suppliers, reduce operating costs and improve efficiency.

In recent years, with the rapid growth of smart phone mobile terminals, the O2O e-commerce mode has once again become the target of pformation for listed companies, especially traditional commercial enterprises, but how to upgrade and upgrade the traditional formats.

Business is not understood by all enterprises.

In this regard, Hao Jian said, Wuhan

It will make effective exploration in establishing a modern retail business mode that integrates the retail industry with the Internet and big data technology.

To this end, Wuhan merchants will make three major changes in the traditional format: first, the pformation of the mode of operation, that is, to optimize the supply chain and increase the proportion of direct self employment; the two is the pformation from traditional department stores to shopping centers, forming a one-stop and all-around service; three, the pformation from a single channel to a full channel under the online and offline channels.

Wuhan China Merchants is one of the three largest commercial enterprises in Wuhan.

In many years of operation, the company has constantly explored and promoted the pformation and upgrading of business models. It has pioneered the mode of China commercial Hsu Tong square square, the first large shopping center in the central region of China to build a large shopping mall, and become the leader of Hubei's warehousing industry.

At present, the company owns more than 50 commercial enterprises including modern department stores, shopping mall, parity supermarkets and so on.

In 2008, the company also tried the B2C e-commerce mode for the first time to build an online shopping mall. But with the rise of Taobao, Jingdong and other large scale e-commerce enterprises, the company gave up.

It is said that the joint operation of Tianyi information to build O2O business mode must be successful. The company's O2O mobile phone App is being developed and will soon be launched.