Jingdong Secretly Test New Products "Jingdong Quickly"

At present, Jingdong is only testing in Wangjing area. It mainly operates 6 categories of commodities: dairy products, fresh fruits and vegetables, snacks, drinks, rice flour, Cereals, Oils and care products.

Users in the test area can purchase goods between 9 a.m. and 8:30 pm every day, and the Jingdong will deliver the goods within two hours of the order.

In addition, the Jingdong free shipping threshold is 10 yuan per unit.

On the way of payment, Jingdong quickly supports cash on delivery only now.

In addition, although Jingdong is now mainly mobile end rendering, the PC side is already making the corresponding layout.

Billion power network found Jingdong flagship store at Jingdong's main station, but its page is still being renovated, and it does not support buying temporarily.

Jingdong officials have confirmed that "Jingdong fast" is indeed a product being tested by Jingdong. It says that Jingdong will select several regions to collect user needs and use scenario information to try to provide users with more convenient services.

But it is not easy to disclose the more detailed details of the product.

In this regard, insiders predict that from the commodity category (daily general merchandise), delivery speed (2 hours service, basically the Jingdong's current delivery speed limit), delivery areas and other signs, Jingdong is likely to take the form of cooperation with local convenience stores.

However, we can not see the Jingdong's quick product information, which does not provide the specific source of the goods. Therefore, it is not known whether these goods are self operated by Jingdong or from third party businesses.

According to the understanding of the billion power network, Jingdong has been carrying out community-based distribution cooperation with more than 10000 convenience stores such as Tang Jiu and 36524, so that the community convenience store has become the "capillary" of Jingdong logistics, and has completed the last kilometre distribution, claiming to be able to achieve "1 hours" or even "15 minutes".

This is widely known before the Jingdong "211", the next day, every other day, extreme speed up (three hours served).

Speed has increased a lot.

Cooperation with convenience stores has also become the main business of Jingdong's O2O strategy.

But actually,

The progress of community O2O business is not satisfactory.

A Jingdong close to the billion power network revealed that there are actually many problems with the convenience store, such as the distribution cost of the convenience store, and then whether the logistics distribution speed of the convenience store can meet Jingdong expectations and so on.

One confirmed message is that Jingdong's former O2O business leader has been replaced by Hou Yi as Deng Tianzhuo (the original CEO tonight).

Therefore, "Jingdong hurry" may be Deng Tianzhuo's new move after taking over the O2O business, and whether it will adopt a different play with the Jingdong community O2O before, will wait and see.