Gome Sells Gold To Reproduce Huang Style

In the year of Gome, Huang's style became more apparent.

At present, the home appliance retail industry has changed, Su Ningzheng pformed Internet companies, rising stars Ali, Jingdong has been listed, Gome must keep up.

Selling huanghuang style

Gome is going to sell gold.

In September 19th, 3500 square meters of super large gold jewelry MALL - multilateral gold opened in Beijing West Third Ring Road.

It is noteworthy that it belongs to the Wong Kwong Yu family and is planned by Wong Kwong Yu, founder of Gome.

Statistics show that the multilateral gold commercial Limited is responsible for the operation of Gome gold business. It was founded in June 2013 and is part of Gome Holdings Beijing Multilateral Investment Co., Ltd., which is a new investment business set up by Gome holdings in 2012. Its legal representative is Wong Kwong Yu's sister and Huang Xiuhong, president of Gome holdings.

Wong Kwong Yu, President of the multilateral capital, served as an assistant to Mr. Huang Chi, who has been with Wong Kwong Yu for many years.

Ying Chi said outside the multilateral business, investment, development plan through letters, "Huang (Wong Kwong Yu) can know".

Since it was Wong Kwong Yu's business, it was decided that multilateral gold was born with obvious Huang style.

It is understood that for the gold business, Gome has invested heavily in the past one billion.

"The Gome also needs to build a gold industry chain from upstream materials to channels to consumers and then to recycling," he said.

In terms of management, Sun Jiguang, manager of the multilateral investment department, said that multilateral gold will continue to sell the idea of small profits and quick turnover, which is lower than the price of mainstream gold stores.

To ensure low prices, Gome allows multilateral gold to lose one hundred million yuan a year and win the market in three years.

In August, Gome semi annual report performance interpretation conference, Gome high level specially recommended to the media the upcoming opening of the multilateral gold capital, I hope the media attention.

In addition, the online shopping mall of multilateral capital has also been on the Gome online platform.

Reviving electricity providers to regain "loss for scale"

Wong Kwong Yu has also been very concerned about Gome's electricity supplier, which he neglected in the past.

Wong Kwong Yu asked about the electricity supplier constantly.

In the 6 / 18 electricity supplier war of 2012, there was news that Wong Kwong Yu's prescription for Gome was "dragging" dead Jingdong.

But in the end, Jingdong was not dragged to death. Gome fell into a loss because of the huge investment of the electricity supplier until 2013.

A person familiar with the matter said that after receiving an analysis report on the prospects for the development of the company and the retail industry, Wong Kwong Yu believed that Gome online business, namely Gome online, needs to be done well.

In 2014, Gome online again became "high-profile".

"The price of which system has been higher than Jingdong for three times in a row, and the person in charge of the system has gone straight away"! This sentence is from the Gome online chairman Mou Guixian, who first targeted the Jingdong at gunpoint.

Mou Guixian is also a veteran of many years with Wong Kwong Yu.

The theory in the circle is that he has a distinctive Wong Kwong Yu family imprint. In those days, Mou Guixian took the lead in Gome online, which was Wong Kwong Yu.

Knock down

Later, Mou Guixian led Gome online to do several things this year.

In September 3rd, Gome announced the expansion of its open platform and launched the "first year free Commission" policy, which is the first in the industry.

Recently, Gome has invested huge sums of money online, announcing the launch of "national cool coupons", including joint Minsheng Bank, China Merchants Bank and WeChat payment. When consumers use the voucher to buy goods, they can drop 3% again.

Mou Guixian delineated the first catch-up target of Gome online as suning.com, and plans to complete this catch up goal in 2 years.

All of the above actions clearly show that Gome online has no longer insisted on the conservative goal of pursuing profit in the past.

The upgrading of Gome's online status is also reflected in many places.

It is understood that at present, Gome online office area has moved from Zhongguancun Ding Hao building to the location of the Gome headquarters, Peng run building, to facilitate headquarters control.

At present, the largest sector in the Gome industry is still the storefront store that it lives on. The most important task of this sector is to keep profits, especially after the loss in 2012.

In 2012, Gome lost 597 million yuan, the first loss in listing over 8 years.

Since then, the lower stores of Gome began to shrink, which was once reduced by about 100.

The 2013 semi annual report showed that while the stores closed, Gome sales and sales per square meter increased by a year-on-year and a double growth rate.

On August 28th, Wang Junzhou, President of Gome, revealed that the adjustment period of GOME stores has ended, and that the Gome will return to the expansion track in the second half of the year.

It is understood that Gome will increase the increment of its stores in the two tier market, and will increase its coverage in the second half of the year. The key development area is the Shanghai Nanjing line and the densely populated inland central and western provinces.

According to the 2014 China Daily, Gome added 55 stores in the first half of the year, of which 34 were in the two tier market, while the growth in the same market in Gome increased by 7.3% while the same level growth in the two tier market was as high as 11.3%.

Wang Junzhou revealed that he plans to open 80 to 100 stores in the two tier market every year.

Will the expansion of the second tier market repeat the situation of high repetition rate and inefficient stores in the first tier market expansion? In this regard, Gome said that the current two major home appliance chains are not high in the second tier market, and the market capacity is large. On the other hand, Gome is still targeting big stores in the first tier market.

And focus

At the same time, the adjustment of Gome's organizational structure is carried out.

Wang Junzhou, President of Gome, announced that Gome planned to separate its 75 two tier companies, which were originally run by a branch company, as its own branches.

"The original two branches managed by a branch company are independent, and the efficiency of operation and decision-making will be even higher."

Wang Junzhou said that after adjustment, each division will become a small micro entrepreneurial team to achieve a flat organizational structure.