Zheng Wenbiao: Running Li Hong Department Store Is Not Only A Business But Also A Belief.

Time is a matter of interest. Some things fade in the passage of time, but some things glow in the passage of time.

"East has victory, West has red", has eighty glorious history Guangzhou old department store - Li Hong department store, selected in September 9th this meaning "long long" auspicious day, married into "Xiguan". Originally, such a big city, the shop's division is normal, but the rebirth of the old shop makes people feel the favor of time.

Looking back on the past, the old babes of Guangzhou city did not fade away with the demolition, or gradually fade away in the sound of chasing. Not to enter the museum in the old man's sobbing narration, but to fade out of people's vision in the elegy of the media.

If we say that in the rapidly developing urban space, we can preserve the original flavor and add new branches. So we approached Zheng Wenbiao, the current store manager of Li Hong department store, and looked at the life of the leader and Li Hong, exploring the emotions flowing by Lao Guang in this time drawer.

Speaking of September 9th, many people will tell you that this is their wedding anniversary. And for Biao brother, this is his Li Hong. Department store A happy day with branches and leaves. And many new people hope to be as old as ever, and Biao elder brother deliberately chooses this day, hoping that he can have a long time in his hands.

No fashion basket, no grand ribbon cutting, just posted some red paper with "new Zhang Da Ji" on the doorway. For the "low key" opening, Biao brother is full of confidence. "The old brand in the neighborhood's mind, publicity needs no promotion, and it relies on word of mouth."

Walking into Li Hong's department store is like walking into a time tunnel. The 4 characters of "Li Hong department store" are not like the inkjet printing on the black side of the shop near the store. Instead, they are carved on plexiglass, plus a layer of wrapping, which is very three-dimensional.

Everything in the department store is still like the appearance of 70s and 80s of last century: there are no air conditioners on top, only the fans are moving leisurely, the two rows of glass counters are lined up, customers shout outside the glass station, and the salesmen take the goods in the glass counter. Every time the spanaction is completed, the clerk will play a few beads on the abacus.

In the glass cupboard, there are all kinds of old babies who feel that they are too "out" after 80 and 90. They can sell the bulk toilet water by catty, when the water gun plays the big elephant like cooling liquid, the grandchildren barrel with the big red Xi character, the necessary "artifact" of all kinds of pins and pins.

Approached the skin care products counters, almost all supermarkets do not have to sell the "national products" brand: seagull, bee flower, Yu Mei Jing, hundred antelope, six gods and so on. PANTENE and rejoice have become the most fashionable products, but they basically have no chance to be "flower Queen", but more like a girl who is a married girl.

Speaking of customers, Li Hong Nine Chengdu is the old people with the silver thread on top. They can accurately tell the brand and goods they want, but they are truly "fans". But what is interesting is that the new store opened fire for a while, and it also attracted a lot of post-80s "national powder".

Wear sunglasses and wear Disney shoes And dressed up with a gorgeous WeChat, he went to WeChat, a shop owner who was very popular, and said, "I want women in Shanghai, friendship noodles, and bristles and bristles." Aunt Zhou can skillfully pick out the Shanghai woman cream, but can only say sorry to the bristle toothbrush. "Because the manufacturer has broken the product, the product has not been sold for a while."

At that time, Ali was disappointed, but he was still pleased with the "Shanghai woman". "When she was little, she used to smear this kind of paint on me, and I felt it moisturizing after a few days. But now the product is very dry because of its very little glycerol."

Ali clearly remembered that the packaging of the "Shanghai woman" was changed. The two women who shook the fan before were very classical. Now it may be updated. But the box is still classic, and the taste is very familiar.