The US Electricity Supplier Set Off A Direct Mail China Tide: Or Is It A Demarcation Enclosure?

Since the Amazon settled in the Shanghai free trade area in late August, after the large-scale opening of China's direct mail business, the term "direct mail" has begun to pour into the minds of domestic consumers, becoming an important option for the consumption of seafood.

This not only brings convenience to the consumers in the pnational online shopping process, but also reflects the exuberant consumption demand from the side. It also lets the outside industry realize that the small flames that foreign retailers are covying with the Chinese market are burning.

At present, a large number of foreign retailers have provided direct mail to China's business, department stores, fashion clothes, mother and baby, luxury goods, and all kinds of businesses are rushing to the "fat water".

No matter what the effect is, pit position is to occupy. After all, the consumption potential of China's huge population and fast-growing economy can not be ignored.

The reporter summed up a number of American e-commerce providers who provide direct mail service to China, which are divided into several phases.

This issue will focus on ten direct mail retailers in China, including JCPenny, Messi, Niemann, Shopbop and Gilt.

The clothing retailer, born in 1902, has caught up with the trend of the electricity supplier, but the electricity supplier business has not been improving much.

Over the past two years, performance decline, continuous losses, several times to replace CEO, all kinds of turbulence are worrying investors.

But the pace of expansion of its international business has not stagnated.

At present, the official website of JCPenny has opened a direct mail service to China. All prices can be shown in Renminbi. All customs duties and VAT will be settled at checkout time, and it will be free of 99 US dollars for direct mail to China.

Macy s, a well-known chain store seller in the United States, is a model for Messi to borrow electricity supplier to enter China.

As early as 2012, Messi department store entered the Chinese market by injections of the domestic luxury electric business website Jiapin net.

However, the move was not successful. In October 2013, it announced the suspension of the Chinese electricity supplier project.

At present, the official website of Messi's department store also provides direct mail service to China, which may only rely on this way to maintain the operation of the Chinese market.

Neiman Marcus (Niemann): luxury electric business to enter China, how to break the acclimatization?

Luxury electric business Neiman Marcus (Nyman Margo) launched China's official website at the end of 2012 to seize market opportunities.

Its website has not only included many top designer brands, but also selected products that are in line with Chinese market characteristics, including men's clothing, shoes, handbags and accessories.

However, its development in the Chinese market did not seem to be smooth. In June 2013, news of layoffs in China was reported, and in April this year, it announced that it would shrink China's business.

Is it true that luxury business in China can't get through? Let's just watch it.

Saks Fifth Avenue: the top quality department stores also aim at China's "fat meat".

Saks Fifth Avenue (Sax Fifth Avenue boutique department store) is one of the world's top department stores, and has been providing high quality clothing and services for the people of New York since 1824.

There are more than 50 stores in the world, and flagship stores are located in Fifth Avenue, New York.

Its offline business entered China early, but it did not develop electricity business independently in the Chinese market.

However, in order not to lose Chinese online business, its official website has launched direct mail service in China.

Although China's online sales are not impressive, there is at least one window for China's online shopping consumers.

Shopbop: the label is "free shipping + American direct mail".

Shopbop is the light luxury website of the US Amazon, which is mainly fashion men and women.

In view of the Chinese market, the website has a Chinese website, and also provides free courier delivery and free return service. It is a shopping destination for Hai Tao consumers.

Ashford: are you interested in the direct mail?

Ashford is a world-famous online jewelry store. It provides more than 70 international brands and is one of the top 500 Internet retailers in the United States.

In the Chinese official website of Ashford, consumers can pay $59.95 to use UPS express service or pay $29.95 to send goods directly to China through UCS (exclusive agent for overseas shipping of China EMS).

At the same time, consumers can choose to pick up goods from the Ashford Hongkong distribution center within seven working days after purchase.

Although the freight is not cheap, but the list of direct mail, price advantage is still there.

Is it not for this tall man to pursue the sea race?

IHerb: Online organic products store is a bit popular.

IHerb is hailed as the "online organic product hypermarket". Since its establishment in 1994, it has pported natural health products to all parts of the world.

At present, iHerb already has more than 1500 brands, over 30 thousand kinds of advanced health products, cosmetics and personal products, and has a loyal customer all over the world.

Its official sales website not only provides Chinese language services, but also uses the United States and China express mail direct mail to China, which can arrive on an average of 10 to 15 working days and is quite famous in the Chinese sea.

Myhabit: follow your host to China and you can mix meals.

Myhabit is a flash buying website of a high-end brand in the US Amazon.

This big tree backed by Amazon has great advantages in brand category and flash purchase price. Flash purchase products have high-end brand fashion clothes, shoes, bags, jewelry, watches%.

To say that the Chinese market, since the old owners have come, how can it miss it?

Consumers can directly log in with Amazon account, Myhabit, delivery address, credit card and Gift Card are common.

Myhabit is a member website, which needs to register to see the price. At present, it can directly mail more than 50 countries, including China.

Its freight to China will be charged at a cost of 25 US dollars per shipment for 3 to 7 working days.

Gilt: Flash buyers do not miss the Chinese market.

Needless to say, flash shopping website Gilt is familiar, supporting Chinese dual currency cards, or direct mail to China.

If you use the address of the forwarding company, the shipping cost in the United States is 5.95 dollars (1 consecutive hours within the next 1 hours), and the international postage is $19.95.

At the same time, Gilt implements membership system and needs to register to see the discount information.

Tory Burch: toward a Chinese consumer with a beauty show

Tory Burch (Tang Libai Qi) was founded in 2004, is a fashion lifestyle brand, originated from the classic American sports fashion style.

The most famous appearance of Tory Burch is the gold Sequin dress worn by Serena in the American drama gossip girl. It is also the love product of Hollywood's famous IT Girl Paris Hilton.

Of course, it has become more and more popular among young people in China.

At present, it has set up many offline boutiques in China, and the official sales website has also launched direct mail service in China.