Nike'S Sponsorship Of Li Na Began In 97 Years And Achieved Long-Term Success.

Recently, tennis star Li Na announced his retirement. On this day, Nike launched a notice to pay tribute to Li Na on the front page of the official website of the company. This announcement stacked Li Na's picture of shouting and shouting with a silhouette of Phoenix. Agree with Li Na finally became a pioneer in the field of tennis, and became the leader of Li Na. Hubei's identity as "the nine birds in the sky and the Hubei on the ground" is familiar to many people.

　　 Li Na The cooperation with Nike started in 1997, when Li Na was 15 years old, and Nike sponsored Li Na to be trained in the United States.

Until now, tennis is not a particularly mainstream sport in China. In 1997, as a high-end sport in the atmosphere, there was a limited number of tennis players in China. At that time, who could have imagined that Li Na, who was not known, would become the Grand Slam champion? Nike did it, and Li Na knew it would be remembered.

Since then, Li Na wearing Nike logo sportswear frequently appeared in the international arena. Whether it is a losing match, a dejected spirit, or as a Chinese winner in the Grand Slam championship, Li Na's self assertive and assertive style is highly consistent with the slogan of Nike's "Just Do It". Nike's sponsorship of Li Na is the combination of heaven and earth.

　　 Nike I would like to pay tribute to Li Na by saying "do something and become a bird". This is derived from the proverb of "shooting a bird out of the head," and the intention is to make people fit in groups and behave well.

Li Na is just not a disciplined person. She is steadfast in her pursuit and has made her way out of the system and made history. Li Na has become the top tennis player in the world and has completely changed the position of tennis in China. At the time of her retirement, Nike praised Li Na without stint. "Li Na's strong will and determination convey a clear message: history and records are often rewritten by those who dare to stand up.

Before Li Na retired, the new headquarters building of Nike Greater China opened in July. One of the buildings was named "Li Na" building to highlight the long-term cooperation between Nike and Li Na. Li Na himself participated in the naming ceremony of the new building. Li Na said at the time: "I am honored to name the new building with my own name. Nike always respects and values the professional performance of the athletes. Naming this building by my name is very different. This is recognition of our long-term cooperative relationship, and I have always cherished friendship with Nike until today.

Like Nike, it not only provides funds and equipment for Li Na, but also provides a bowl of chicken soup when it is most in need of help. Other brands may not be able to pry away even more money. This has reached a higher level of business: the integration of money and emotion.