PEAK'S Flagship Store Opens To Join Hands With FIBA To Accelerate International Market Expansion (Chart)

On the day before the birth of the first FIBA Basketball World Cup, PEAK's flagship store in Spain was officially opened in Madrid. Frank Lind, director of global business affairs of Serbia, Secretary of the Basketball Association of Changan, Changan, Delhi cruise, and PEAK Group Chairman Xu Jingnan jointly cut ribbon for the new store.

Xu Jingnan said: "as the global cooperative partner of FIBA Basketball World Cup in Spain, PEAK unveiled the new store before the World Cup finals. It is a new chapter for PEAK to integrate the global resources marketing global market."

The Spanish Basketball World Cup flagship area is about 150 square meters, located at Fernandez street, University District of Madrid, Spain.

The storefront carries on the overall packing with the PEAK Cup theme, and has established the PEAK World Cup series product area in the storefront, provides the consumer experience to watch the basketball world cup.

On the day of the opening ceremony, Frank Lind, director of FIBA global business, appreciated not only the store design and product display, but also the FIBA display area, which showed the charm of the world's top basketball events perfectly.

"FIBA and PEAK have been together for 6 years, and have gone through the magnificent turn from the world championships to the world cup. Thanks to all these years, PEAK has been accompanying us all the time. We look forward to working with PEAK to jointly promote the basketball game on the global scale, so that more fans can use PEAK's professional basketball products and enjoy the fun of basket ball sports."

PEAK has been exploring overseas markets through its strong international sports resources such as NBA China, FIBA global, national teams and NBA stars, and constantly seeking new opportunities for its globalization and specialization to make the brand export strategy more effective.

Up to now, PEAK has exported more than 80 countries and regions in the world, and has more than 40 distributors and more than 200 distribution outlets overseas.

In the first half of 2014, PEAK's overseas market revenue reached RMB 290 million yuan, an increase of 68% over the same period last year.

The PEAK and FIBA together

The integration of the top level and retail stores will bring the brand and sales together and achieve the global market strategy upgrading.