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    News Of "Touches" Frequently Came From The Retail Industry.

    2014/9/25 13:27:00 22

    Retail IndustryTouch NetMarketing Mode

    At the beginning of this year, B2C launched a full category of e-commerce.

    The supermarket, which is known for its low price and has a Taiwanese capital enterprise background, sells the "super value and low price" goods and Taiwan featured products on its own e-commerce platform, and has received more than 80 registered members in half a year.

    However, at present, the distribution range of Fei Niu net is limited to Jiang, Zhe, Hu and Wan in East China.

    Nowadays many young people like to buy daily necessities in shop No. 1.

    In fact, shop No. 1 backs the global retail giant WAL-MART.

    In March 2012, WAL-MART announced that it had increased its investment in the 1 shop holding company of e-commerce website and became the largest shareholder of No. 1 shop.

    WAL-MART, senior vice president of China Affairs, said that WAL-MART has continued to invest in the No. 1 store in China, with a stake of close to 51%.

    In addition to supermarkets with foreign capital, domestic supermarkets also have "touches".

    Fujian Yonghui supermarket, a fresh start, launched the "half sky" of the fresh platform in April last year, and launched a pilot project in the region of Jiangsu, Zhejiang and Shanghai to provide cash on delivery service.

    Zhejiang local supermarket Century Lianhua also launched on-line Lianhua shopping network in November 2010.

    At the beginning of the operation of the website, it has more than 50 thousand registered users, and the price per passenger is more than 200 yuan, and the daily sales volume can reach 100 thousand yuan.

    Yonghui supermarket "half the sky" test water less than two months, from the official website quietly removed, "half sky" website closure has not yet been restarted.

    Lianhua shopping network has been suspended for a year after its operation.

    Once again, Huarun's dream of "electric business dream" will not wipe out the failure experience of Wanjia Moore.

    And lately,

    Shop 1

    Rumors of being sold again.

    Market operation

    Spending and logistics losses are the main reasons for speculation that WAL-MART has lost the baggage of shop No. 1.

    "Shop No. 1 is also quite strong.

    Before long, he sold it to WAL-MART.

    Now I hear that WAL-MART is looking for the next family to take over and is ready to sell.

    A supermarket operator who has been paying attention to the electronic business platform for a long time said that WAL-MART, who had entered the electricity market at the beginning of the curve, seemed to have a retreat.

    What about the new "flying cow net"? The reporter opened the WeChat public number of flying cow net, eyeful "spitting blood marketing": the wedding goods 1 folded, the school equipment crazily buy 80 percent off crazy to grab, the import snack 9.9 yuan capping, the daily general merchandise 1 yuan...

    There is even a large price tag for a promotional product.

    Just stepped in

    Online retailers

    In spite of the low price sale every day, it is still a nobody in the retail shopping website such as Tmall, Jingdong, Suning, Amazon and so on.

    Sam's member stores also have their own online stores.

    A staff member of Sam store in Hangzhou admitted that the sale of Hangzhou Railway Station on the Internet store was far inferior to that of the physical store. Many consumers even did not know that such a platform existed.

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