Chongqing Retail Leader To Enter The Electricity Supplier "Century Purchase" Today Formally Launched

In September 25th, the business platform of Chongqing business group, the largest business group in Western China, was formally launched on the "Century Shopping" platform, marking the business group, the second largest department store in the country, to officially enter chain corporation.

It is understood that "century purchase" mainly relies on the new century, heavy hundred and business electrical appliances, and adopts the comprehensive department store mode to introduce tens of thousands of imported cosmetics and imported mother and baby products for consumers to choose and buy.

"Compared with the general online shopping mall, the advantage of Century Shopping lies in the guarantee of 100%, new century, and electrical appliances of the business community."

Shi Yu, chairman of the Chongqing Agel Ecommerce Ltd, told reporters that in order to achieve dislocation development with the physical store, the "century purchase" will be 100 million yuan in commodity and price.

And the electrical appliances of the business community are misplaced.

"60% of online products are imported from abroad, and all domestic products are directly purchased from manufacturers, creating a new product supply chain. The lowest coincidence rate between online and physical stores is between two and 30%."

"We will build

Local citizens are the most convenient and economical online shopping mall.

Shi Yu said that the "on-line purchase" has produced the slogan of "new century electricity supplier = genuine + Taobao price". Similar products, "century purchase" price will be at least 30% cheaper than the local shop's special price.

"In addition, we also launched the" registration century shopping, sending 2 thousand yuan cash coupon "," 10000 copies of brand merchandise as long as 1 yuan crazy rush "and other preferential activities.

In addition, the reporters also learned from customs and bonded ports that the "experiential shop" under the "century purchase" line will be opened in the bonded port Exhibition Center in October.

Tens of thousands of import bonded goods, including PRADA and many other big brands, realize offline experience and online order.

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At present, the impact of e-commerce on physical department stores is already an indisputable fact. The use of Wi-Fi for marketing is a way to defuse consumers' risk of staying away from shops. It is also an effective way to pform traditional shopping malls to e-commerce integrated shopping centers, and it is also an important aid for entities to shape their business and to increase their purchase rate.

And if free Wi-Fi is the first step to attract customers, the more important next step is how to get these customers to settle down.

At this time, compared with the traditional App, the WeChat public number, which is more lightweight and connected more efficiently, has become the first choice for many department stores.

For example, in the WeChat public account of Tianhong shopping center, which was the first to access WeChat and WeChat, customers can conveniently query information about discount activities, discount quantity and price range of major brands.

Customers do not need to go to the store to be able to know the discount activities, save them one by one, save energy and save time, and even buy online products directly.

At present, WeChat has sold thousands of goods in WeChat, and its WeChat public account has about 400000 fans, who receive 8000 customers every day on WeChat.

When WeChat is connected with Wi-Fi, customers can scan the code even Wi-Fi while paying attention to the WeChat public number. They can enjoy more thorough customer service such as self-help inquiry, membership card processing, map guide, online purchase, etc., even when they are far away from the shopping mall, they still buy their behavior, which in fact greatly reduces the marketing and marketing cost of the business.

In addition, the era of big data has arrived. User preferences and consumption trajectories, which are precipitated and analyzed through WeChat public data, will help department stores create new business models and win more competition in fierce competition.