It Is Not Easy For The Textile Industry To Pick Up Again. It Is The Coldest Winter In History.

According to the latest earnings statistics in September, 43 textile and apparel listed companies announced the performance forecast for the first three quarters of 2014, of which only 4 companies increased in advance, 5 companies surpluses, 14 companies increased slightly, 6 companies pre reduced, 7 companies slightly reduced, 2 companies lost the first time, 4 companies continued to lose, and 1 companies were uncertain.

This shows that the 43 textile and garment companies listed in the first three quarters of this year reported half of their achievements and complaints.

In the first half of 2014, the soft landing of macro-economic operation, the slow recovery of textile industry and the recovery of weakness in the short term affected the production and sales volume of textile and garment industry. Although it declined compared with the previous year, it has recovered somewhat compared with the first quarter, and the domestic consumer confidence index has risen and consumer sentiment has stabilized.

And in the third quarter, the textile industry encountered the coldest "cold winter" in history.

The problem of recruitment is difficult. At present, these enterprises have to raise wages in order to recruit workers, which makes the labor cost of textile enterprises greatly increased, and the changes in exchange rate and raw materials have greatly increased the cost of enterprises.

China's textile and garment export enterprises usually strictly check product quality, but not enough attention is paid to product safety and environmental protection.

Especially since the outbreak of the subprime mortgage crisis, the demand for the US market has declined, and the EU's support for our textile and clothing exports has become increasingly prominent. Now, the European attention to the detection of textile eco-environmental protection also has an unnegligible impact on the export of China's textile industry.

Domestic sports brands are sluggish, and foreign shoe and garment brands seize the opportunity to seize the Chinese market, making more inventory, which may lead enterprises to be unable to engage in the production and development of more new products. Without new products attracting consumers, sales will decline, and enterprises will be pushed into a vicious circle by inventory pressure, and the raw material and textile industry will go into a downturn.

Impact of e-commerce

Many textile companies do not realize that the Internet will bring about tremendous changes in traditional industries. The traditional mode of operation has been unable to make the garment and textile industry get warmer.

The textile industry will have to undergo a huge pformation of the terminal if it wants to pick up.

Now, e-commerce is also good, online retail is also more and more large, the number of last year has not come out, but it is possible to calculate clothing, clothing and home textiles, online retail will be close to even more than 500 billion yuan.

Last year, the total retail sales of consumer goods in the whole society amounted to 23 trillion and 400 billion yuan, and about 11% of these 23 trillion and 400 billion yuan were textiles and household textiles.

That is to say, 2 trillion and 500 billion to 2 trillion and 600 billion yuan is textiles and clothing.

If online sales exceed 500 billion yuan, that is to say, the current terminal 20% is sold on the Internet.

Therefore, this piece will also cause a significant change in the sales way of some garment enterprises.

Therefore, last year, some clothing enterprises, such as sportswear, clothing for young people, etc., may be closed a little faster and more, because this part of the pfer to online sales should be some popular products.