How Can The Products In The Clothing Store Attract Customers More?
How can we attract more potential consumers to enter the store after the autumn and winter clothing is listed? This will take the shopkeeper some time to think about it.
The value of a garment reflects not only the style, quality and technology of the garment itself, but also the value added from the storefront design and display, and the cultural taste conveyed by the brand.
Liu Xiaojie, a clothing store owner, said, "when I first started making clothes, I didn't understand how important it was, how long it took to do it, and how to strengthen the exhibition of theoretical knowledge, and gradually explored some patterns of display.
Whenever you travel, you will always pay attention to the image and display of some famous brand shops, and study their spatial planning, color matching and display detail design.
Slowly accumulated some experience.
Generally, the systematic design and planning of merchandising should follow the following principles: highlighting the characteristics of core or key commodities.
For example, for best-selling clothing, new clothes, distinctive clothing and promotional clothing, and other clothing on display to be different from other clothes, as far as possible to give people a strong visual sense.
Color matching plays an important role. To reflect the selling point of merchandise, it needs to be built inside. It can make the original single displayed clothes shine brightly. When the clothes are inside, it is necessary to distinguish the style after matching the clothes, and can not feel the color is good to match the clothes without considering the style of the clothes.
Monochromatic
clothes
Put together will give people a very comfortable feeling, pay attention to the same color matching not the same style, the same length of put together.
In addition, cool colors are used to foil warm colors.
Do not allow cool colors and warm colors to account for 50%, preferably the ratio of about 3:7 is more appropriate.
Shop basis
Customer groups
Characteristics and the focus of different periods of choice, if the customers are mainly mature, then in key areas can be sapphire blue or other colors in some mature styles, while choosing a maturing collocation, display style while showing the fashion elements of the season.
If young
fashion
Customers are the majority, so the bright colors and fashionable styles of peacock blue, green and red can be displayed in the main areas.
You should put your main style in the easiest area to see, and put other styles in other areas, so that sales can be greatly improved.
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