How To Build A Successful Shopping Center

Shopping center is a combination of various retail formats. There are many kinds of shopping centers, including shops, outlets, blocks and lifestyle shopping centers. The development and operation of shopping centers is a complicated process. At present, China's shopping centers are in a rapid development stage. Therefore, the analysis of some elements in the shopping mall development process is the key to the success of the future shopping center operation.

Shopping center construction is different from residential development. Its market analysis focuses more on the identification and evaluation of the retail market. Before building a shopping center, developers must analyze the relationship between supply and demand of retail, calculate the potential market space of all kinds of goods and services, that is, make a scientific assessment and prediction of the effective demand of retail space in business circles. The comprehensive market assessment of shopping centers mainly includes the following aspects: 1. An analysis of the economic basis of urban areas, explaining the basic characteristics of the market, such as general economic trends, employment trends, economic activity forecasts, and economic growth patterns. 2, outline the accessibility of major, minor and surrounding business circles and these business circles. 3, the consumption preferences and trends of different commodities and services in the business circle. 4, the location, characteristics and sales trend of different types of retail centers in the business circle. 5, the ownership and development of retail space in the business district and the sales trend of different retail type shopping centers. 6. The characteristics and standards of retail projects planned in the business circle.

Accurate market positioning plays a multiplier role in the successful operation of shopping centers. Accurate market positioning can greatly shorten the market incubation period of shopping centers.

Long term planning is expected to achieve maximum synergy through proper functional allocation and full play of the role of various facilities. It is mainly manifested in two aspects, one is software design, that is, the tenant portfolio plan. One is the hardware design plan, that is, the commercial facilities plan.

The hardware design plan includes: land use plan and shopping center design. The core of the shopping center design is the design which is commensurate with the format and has the competitive advantage, which is fresh and can be welcomed for a long time.

The software plan includes target group design, function composition and tenant combination. Set up passenger collection facilities including main shops and sub main shops. And to achieve the sales assistant, the main collection, the main balance of the image configuration. The tenant portfolio is a combination of bright shop selection with other franchised stores and tenants.

Shopping center building planning and design is not only required Structural space To accommodate retail business activities, venues must meet enough parking needs. Buildings and their environment can attract customers and tenants, and provide convenience for them. They must be advanced and innovative. They will continuously meet the needs of market and tenant adjustment during the operation process, and compensate for the investment returns of the distributors while serving the community. All these demands make today. Shopping Mall Of Design We must integrate the latest land planning, architectural design, landscape design, engineering design with skillful commodity mix, public relations and management. The design of shopping centers allows reasonable changes among tenants, but the overall coordination must be maintained. The overall design of the building should also be integrated into the unique environment of the region, so that it can be closely integrated with the surrounding environment and various ways of access, and better reflect the historical and cultural characteristics of the region.

Nishinomiya garden is a very representative example. The Nishinomiya garden is located between Osaka and Kobe. The area is mainly population-based high income group with high quality tourists and connected to the city subway.

The competition between shopping centers and department stores, chain stores and other shopping centers, including the major brand shops and the second power stores, and the independence of developers, are not only funds, but also basic operation and management capabilities. With the development of e-commerce and the appearance of homogenization, the value pursued by shopping centers has changed accordingly, which is of great importance to the charm of shopping centers.