Supermarket Is Difficult To "Vegetable Basket"

In the past two years, Beijing has effectively promoted the creation of a 15 minute life service circle to cater for the needs of the public.

We should vigorously develop community consumption supporting services, optimize the consumption environment and create a convenient consumption atmosphere for the economy.

And the O2O mode of the community plus fresh electricity supplier that fits me online is just the same.

At the same time, I have received online support from the government, and there are some preferential policies on the site.

In fact, from 2010 to the present, it is the golden period of online and offline convergence development. Besides the development of online shopping habits, capital markets have begun to favor them.

Jingdong, a pure electronic business model, has been working extensively with entity convenience stores since last year to get through O2O.

Alibaba, Tencent and others will extend their tentacles to the wider O2O market through strategic investment.

However, the early start of my online business is still on the old road of relying on government support, not only has not achieved better results, but has drowned himself in the O2O tide of many emerging business providers.

Relying on government support subsidies seems to have left Ren I online losing momentum.

Now, the pressure that I am facing online is obviously not only from the electric business enterprise, but also the diversification of community business, and it is also a major challenge on the road ahead of me.

As early as 2010, the production base of vegetables and fruits represented by the new hair market was based on the development status of various districts and counties in Beijing and the needs of ordinary people, and began to pilot the operation mode of vegetable through train into the community. After three or four years of groping and summarizing, a mature operation mode has been formed.

Like my online mode, the new express vegetable direct train also adopts unified procurement and unified distribution mode.

While greatly facilitated the residents of the community, it also guaranteed the price and quality of the purchase of vegetables and fruits by residents.

But the above I am online leader said the impact did not exist.

Because I am the only one in the country to make a parity Supermarket, the price has a huge advantage, even lower than the price of the morning market.

The official also said that the vegetable through train and Ren I online were the policies of the government, and "there is no vegetable online anywhere where I am allowed to go online. The two are complementary relations".

However, the Beijing Business Daily reporter found that at the beginning of this year, although there were already some online supermarket entities, but the vegetable through train or into the Beiqijia town of the above several communities.

The extrusion of offline vegetable throughs and the impact of new online businesses.

The craziness of the army led me to the online pioneer of O2O who seems to have not yet found himself.

Of course,

They are also making money by using their own advantages.

In the course of the investigation, Beijing Commercial Daily reporter found that some of my online supermarket stores were vacant.

According to the Beijing Commercial Daily reporter, I have 89 online shops and 86 shops in some areas of rental stores, of which 86 stores in less than 10 square meters of the area has been 2000 yuan / month rent out.

In response, I am not aware of the situation, but the person in charge clearly told the Beijing Commercial Daily reporter that such rental behavior is not allowed.