Intellectual Property Highlights The Power Of China'S Independent ATM Core Technology
With the in-depth development of knowledge economy, innovation has increasingly become the key to the core competitiveness of enterprises and even countries.
In China, the national intellectual property strategy was implemented in 2008, and the eighteen Party of the party clearly put forward the implementation of the innovation driven development strategy.
"China invented
patent application
The number reached 825 thousand, ranking three in the world for the first time in a row.
Shen Changyu, director of the State Intellectual Property Office, revealed recently.
With the rapid increase in the number of patents, the situation of China's innovation, patent structure optimization and patent quality has been increasingly obvious. For example, HUAWEI and ZTE are all well-known as the model enterprises in the process of changing from "patent power" to "patent power".
In some industries that are not well known to the public, there are also countless enterprises and innovators' efforts. They are making use of the power of intellectual property and core technology to replace the "Chinese intelligence".
Made in China
The international image shows the world's joyful new changes brought about by the improvement of innovation capability to China's national competitiveness.
Among them, the financial intelligence equipment industry including ATM (automatic teller machine), VTM (remote intelligent teller machine), sorting machine and so on is now at this stage of development.
Accumulate and drive fast development
"In 2011, Zhao Youyong, chairman of our company, acted as a representative of the leading industry in the industry on the eleventh World Intellectual Property Day. He went to CCTV" dialogue "and held talks with the president of ZTE, Shi Lirong on the topic of" independent innovation of Chinese enterprises ".
Today, after another three years of hard work, let's talk about patents again, and there will be some new feelings.
As a financial intelligence equipment industry for six consecutive years, Ye Ziyu, general manager of radio and television marketing, is the champion of market sales.
Looking through the patent statistics, we can see that in May 14th of this year, radio and television express applied for 14 invention patents both at home and abroad, and two domestic invention patents such as "thin media rectification devices and automatic teller machines" applied by Luo Panfeng and the "media correction pmission device" applied by Guo Jing and so on. It also passed the State Intellectual Property Office smoothly. At this point, the total amount of patent applications of radio and television express exceeded one thousand major points.
As of August 8, 2014, the number of patent applications for radio and television express reached 1072, and the number of intellectual property rights in the domestic financial self-service equipment has been ranked first for many years.
"Starting from the first patent application of radio and television express in February 22, 2001, by July 9, 2009, our patent application volume reached 100 pieces, and it took 9 years. As of January 23, 2013, the number of patent applications for radio and television express reached 500, and it took 3 years only. In recent years, the number of intellectual property rights has risen exponentially, and the total number of patent applications has exceeded 1000 marks in May 14, 2014. From 500 to 1000, it only takes one and a half years, and this rapid development period may continue for some time."
Looking back on the development history of enterprise patents in the past more than 10 years, Ye Ziyu introduced.
In addition to the national government's emphasis on patent construction and policy support, the rapid development of broadcasting and television patent in recent years has also been closely related to the persistent investment of enterprises over the years.
Over the years, R & D investment ratio, R & D personnel, and the number of patent technology have been ranked the forefront of the industry.
Over the years, the annual R & D investment of radio and television has accounted for about 7% of the sales revenue. In 2013, it invested 226 million yuan in research and development, accounting for 10.52% of sales revenue.
Patents enhance China's competitiveness
American Enterprises
There is a rule of survival: patent or eliminated.
In the past 20 years, intellectual property has always been the primary engine of economic development in the United States and other developed countries.
In China, the role of intellectual property in enhancing the competitiveness of the country is becoming increasingly significant, especially in the financial intelligence equipment industry as a key area of the country. The core technology development of independent intellectual property rights is particularly important.
At present, the international information security environment is becoming increasingly harsh. The state pays more attention to information security in key areas, and the independent research and application of financial self-service equipment is also more important.
"As a national autonomous enterprise, radio and television Express has been working hard to promote the independent research and application of China's financial intelligence equipment core technology, in order to enhance the competitiveness of China's financial science and technology and the safety level of China's financial information."
Ye Ziyu said.
Take the patent document of "the valuable document recognition method and device" which won the China Patent Excellence Award in 2012 as an example. According to the analysis of industry experts, the high-performance currency recognition field as the core technology of ATM has been the world of foreign enterprises all along. The birth of the patented technology of broadcasting and television has broken the monopoly of the international giants in this field, made up for the deficiencies of the domestic industry in the field of currency recognition, and played an important role in reducing the cost of procurement and maintenance of financial equipment, safeguarding the national financial information security, and enhancing the competitiveness of national brands.
"Compared with other industries, the number of patents in broadcasting and television express is not significant, which is mainly related to the industry characteristics of the enterprise itself.
In addition, radio and television Express has always attached more importance to the quality of patents.
Ye Ziyu said.
"Radio and television express currently has more than 100 applications in the domestic patent year, and 150-200 foreign patent applications. In these more than 1000 applications, 60% of the invention patents are applied, and the authorized rate of invention patents is 87%.
The patent technology applied by our core technologies is widely used in all kinds of products of our company. For example, we have a total of more than 100 patent technologies in our mobile ATM.
According to the company statistics, about 70% of patents are implemented in different degrees, and about 80% of invention patents are applied to the core products of the company.
In 2011, 2012 and 2013, the total sales revenue of independent patent new products accounted for more than 95% of the main business revenue, and the average annual growth rate of the number of self patent patents reached 75.5%. "Three."
Gaining initiative in international competition
Financial self-service equipment is a high-precision machine that integrates many technologies such as pattern recognition, electronic information, mechanical automation, ergonomics, inspection and testing, and software design. At the same time, it is mainly used by financial institutions, which is related to the financial stability and security of the whole country and society. There are few competitors in such an industry, but none of them is an international giant of "forerunner".
According to the statistics from industry media, the equipment in Europe and America is declining in the ATM market. The manufacturers of core technologies such as Germany, Japan and China's Broadcasting and television express are at that time. However, other ATM companies from domestic camps, whether accumulated in technology or in the market, still need some time to accumulate.
In 2013, the identification technology of radio and TV express banknote was declared by the Ministry of science and technology of the Ministry of science and technology, and declared that the core technology of China's independent banknote recognition has reached the international leading level.
"From the perspective of market application, the ATM and VTM products of broadcasting and television have been widely applied to all major banks in China. ATM occupies more than 20% of China's ATM market. The first VTM developed in 2013 accounted for more than 50% of the total market volume, and nearly 100 thousand units were produced independently.
Behind the data, let us grasp the initiative, the most important thing is the ability of enterprises to innovate independently.
Ye Ziyu thinks.
In the international competition, to some extent, intellectual property has also become the main tool for some multinational enterprises to suppress competitors and seek greater profits. Without patent protection, the implementation of many competitive strategies, such as market access and price mechanism, will be hampered.
"When the State Intellectual Property Office advocates that enterprises should take advantage of the" going out "environment of intellectual property rights and the strategy, radio and television express must first understand the intellectual property system of other countries or regions, respect the intellectual property rights of others, and possess the patents of core technologies, so that we must have a deep understanding of the important position of intellectual property rights.
At the same time, in the international competition, we must attach importance to intellectual property rights, strengthen the development, application and protection of intellectual property rights, and firmly grasp the initiative of competition.
Ye Ziyu finally said.
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