Let Me Sit Online And Lose The Opportunity Of Community O2O.

Statistics show that Ren I is an e-commerce company registered in the Changping District Science Park of Beijing. It is a product of the double hatching of Beijing city government incubator, Beijing Tsinghua Industrial Development Research Institute. The project originated in 2003, and is committed to creating a modern O2O retail format.

I am online at both ends, one end is a physical supermarket, and the other is my online online sales platform.

The online supermarket is the government's vegetable basket project. In 2011, when the Beijing municipal government vigorously promoted community business, I served as a new mode of community commerce.

I can enjoy online rent free for three years, and fourth years rent is equivalent to half the rent of the same area.

When I was online, I claimed that the fruits and vegetables were directly picked from Daxing vegetable and fruit base, and the price of vegetables and fruits was lower than that of the morning market. However, the Beijing Commercial Daily reporter recently visited a number of me online supermarket to find that the advantage of me online has disappeared.

Several online supermarket entities in Beiqijia, Changping District, although the supermarket is located in the doorway or core area of the community, the volume of these supermarkets is not large.

According to the residents living nearby, I have been in the online supermarket for a period of time, and it is difficult to compare with other neighboring supermarkets.

The residents admitted that the fruits and vegetables on my line were poor and not very fresh, and most of their daily necessities were dusty and had a poor sense of experience.

It is understood that several living communities in Beiqijia town include Wangdu new land, Wangdu home, West Lake new village, hot spring garden, North Asian garden, etc., in these large living communities can find me online entity supermarket, and the scale of each supermarket is about 50 square meters.

Beijing Business Daily reporter interviewed found that in the physical supermarket, I am not limited to the size of the online, but its indoor display of limited commodities.

In the new North District of Wangdu.

There are fewer than 20 apples and two or three bananas in shop No. 83, and there are seven or eight kinds of fruit, and the quantity of each fruit is very small.

A nearby resident told the Beijing Commercial Daily that he often came here to find some fruit that they could not sell, because they had fewer people here, and a lot of fruits were going to deteriorate for a long time.

The same situation happened in the 89 shop where I was online. Just after 8 a.m., several residents who lived nearby came to the shop to pick persimmon.

The clerk said, because

Less, these persimmons can only be reduced.

"Three days ago, the purchase price was 4.5 yuan, and now it is sold at 1.5 yuan."

In fact,

It's the key to running fruits and vegetables.

However, there is no effective and fixed mechanism to control losses, and I still manage and pick freely according to the way of individual operation.

At the same time, due to the small variety of sales and the limited number, the main vegetables and fruits are difficult to attract regular consumers.

Ren online related responsible person in an interview with reporters, said at the end of the supermarket, let me online after years of development layout, has created nearly 100 entity supermarkets.

These physical supermarkets are located in most communities of Daxing District and Changping District in Beijing, all of them adopt direct mining and direct operation mode.