Internet Marketing Brings Enterprises Back To The Same Starting Line.

"Without touching the net, it is death". This is a rough judgement of Tian Youlong. His words are not vulgar. In the age of surging clouds, information is pervasive.

On the crowded bus, in the smelly public toilets, what is crazy to attract our attention is all kinds of information on the Internet. They are not only subverting the media, communications, entertainment and so on, but also triggering a revolution -- the change of the public consumption behavior.

The revolution of customers has brought an accelerator to business pformation. In the near future, it will reshuffle business. Industry restructuring is a paradise for opportunists and adventurers. Small businesses can create miracles that can change the world and the future.

The greater charm of the network lies in the "zero cost marketing". Spending small money to do great things and even spending no money can make the marketing work great and vigorous.

The Internet can inspire people's dreams and passions. With the help of the Internet, many enterprises are beginning to become arrogant. Some people advocate making a new world. Some people swear to overturn the strong and succeed.

The ideal is plump and the reality is very skinny. As a result, many times it embarrass you, and it is very embarrassing.

Hand in hand network, a lot of enterprises are often accompanied by embarrassment: clearly see business, they can not earn, clearly heard the footsteps of opportunities, they can not grasp, although I want to catch up with the Internet ride this way, but even if all the effort has been done, but still can not squeeze up, and crowded into the car, and most of the car sickness, dizzy do not know the East, West, North and south.

Most enterprises have a very simple understanding of digital marketing. Basically, there are only two ways to fight the network war behind the Hao Zhuang language: one is the website - the official website of the enterprise, the other is the Taobao shop.

What's more, in the marketing of Internet, they are still only old bottles in new bottles, and move the original one to the Internet.

Means to fight the Internet.

Why did Taobao become a pet?

Why can Taobao become the "Darling" of the Internet age? It's a long story, and only after turning over the old imperial calendar can we give the answer.

At the beginning of the construction of market economy, the policy released huge space.

At that time, as long as you are more daring, more active in your mind, more in work and more diligent in your legs, you can play your own day even if you are bare handed. If you are careless or careless, you will gain fame and fortune. Even if you go back to the next, you can become rich. Even if you have a bad fate, you will probably achieve the goal of supporting your family.

After more than 30 years, policy has basically failed to bring incremental market to us, and industry competition has begun to turn from horse racing enclosure to grab stock. The Chinese market has begun to pform from opportunity market to strategic market.

The strategic market is to clean up and concentrate industries and start with price war.

The strategic market has opened the prelude to the meager profit era.

How to operate in a meager profit era is a completely new topic and challenge for any enterprise. Chinese enterprises lying on the traditional sleeping of extensive management can not keep pace with the market. Their most skilled ability is to fish in troubled waters, but this market change seems helpless.

So this is the worst of times.

Listen, how many people are complaining about competition and profits are too low; see how many bosses in Wenzhou are not running away from the world.

When a boss, especially a small boss, is almost the worst occupation in the sun, it is even more funny that he will be a small boss if he hates him.

God is fair, he closes a door to you, will certainly open a window for you, he always set a hole for the strong, give a life to the weak! There is no return, no choice of small and medium enterprises, finally found a line of life from the network: This is a weak, even subvert the traditional business opportunities - network marketing.

All enterprises are back to the same starting line.

The path of a successful person is in a sense a dependent disease, which makes large enterprises choose to be indifferent from the beginning. The blind spot of large enterprises is the opportunity of small and medium-sized enterprises. In the initial stage of the new market opportunity erection, network marketing is the paradise of grass roots entrepreneurship, and the stage of bare handed fighting to the world is also a magical place for the miracle of birth. It is a hotbed of the small and broad market and the weak and strong winning marketing case.

Facing the network marketing, we have to make a choice. There are two ways to choose, one is to build channels, the other is to B2C, and the other is to make brands and channel them.

B2C scenery is boundless, but the wind and scenery, the reputation of playing B2C outside is burning money game, no one is making money, accustomed to short fast, the pursuit of every input to see output of Chinese enterprises, most of them do not have the patience, lack of such strength, so many enterprises choose the way of borrowing channels.

But there are few channels for Internet marketing.

For a long time, apart from Taobao, people often find that they have no choice. (even if there are Jingdong and other spoiler, Taobao is still the first choice for Internet traders). Besides, Taobao has low marketing cost, small investment and quick results, and will soon come to the fore. There are always several cases of C in Chinese style, which are infinitely enlarged.

From then on, Taobao stores became popular in the world, not only the paradise for entrepreneurs, but also the last straw for small brands.

Taobao chance no longer

Taobao was indeed a gold mine, a paradise for grass roots entrepreneurs, and indeed a change of fate.

When the Taobao fever swept across the north and south of the city and the city and countryside, Taobao became a conversation after dinner.

After being exposed by experts and the media, Taobao seems to be no longer an opportunity.

To play Taobao, if you want to make a lottery, you should not only face the death of the C store, but also taste the numerous top brands of Taishan plus, and what's worse, you can't bypass the Taobao's operation mode now. Taobao implements the resource allocation system. Only when you enter the sequence of big customers can you get the advertising resources of its advantages. So Taobao has little marketing tools for small customers. The only direct train and diamond booth has become the focus of competition among the small and medium-sized brands. The two cheap tools have become luxury goods because of the numerous manufacturers' drive up.

To become a big customer of Taobao, we need real money and money. In 2010, the "admission fee" of Taobao's big clients has been no less than 3 million, which is undoubtedly an astronomical figure for most small and medium-sized enterprises.

Occupy Taobao incident further explain, Taobao has begun to open and small and medium-sized enterprises to say goodbye.

Some people say that Ma Yun is robbing the rich and helping the poor. This sentence is reasonable for criticizing banks, and criticizing Mr Ma is unfair.

Mr. Ma Yun is a businessman, making money is the bounden duty of businessmen. Choosing the free mode is not for you, but for eBay. After accidentally taking advantage of both profits and losses, it also solves the marketing problems of Chinese grassroots entrepreneurship and vulnerable brands.

Though he likes to wrap himself up as a poet and philosopher, we should not kidnap him with morality.

Everyone who wants to get rid of the unprofitable customers is to be calm.

Let enterprises flow the blood of the network

"Mr Ma gate" does not mean the end of the world. The Internet world can still create miracles. Most people do nothing but complain of our stupidity.

In the age of Internet, many people see clearly but lose themselves. Many people see the change of delivery mode brought by the Internet, but have no insight into the change of network to consumer behavior.

The network in their eyes is only business - sales, but forget Electronics - Marketing!

There are two purposes for the Internet. One is to sell goods for money, all for sale; the other is to promote marketing, build brands, and earn eyeballs and concerns. Two

A man has two legs, and money has four legs, so that two legged men can catch up with four legs. They are not only tired but also have very little harvest. If they are able to catch up with two legs with four legs, then the result will be that you can steal and enjoy yourself.

To create miracles in the network, we must change the way of playing - do not sell the brand.

Marketing must aim at the present and live in the present. First look up the road and then pull the cart down.

If you want to do marketing, you must grasp the basic rule of network marketing, that is, let the network flow of the enterprise flow thinking network and marketing digitalization.

The Internet has led China into the era of self media. In the era of media fragmentation, the media has become the most expensive resource. In the era of media, everyone is a media and everywhere is a platform. Anyone can promote the brand freely through the Internet and the emerging digital platform.

In the Internet age, there is a basic principle to make a brand, that is, the brand is the consumer, the consumer must speak, and the consumer speaking is the brand new potential energy.

The threshold of network marketing is to enter the network, build the network, and weave the net.

The use of micro-blog, KUSO, stories, events, word of mouth and other ways to create and create a brand atmosphere, shaping the emotional network atmosphere, you can convince people by reasoning, moving with emotion, and entertainment to show people.

Once authoritative market research companies have demonstrated the feasibility of digital marketing, after half a year's research, they came to the conclusion that 58% of netizens would seek advice on the Internet before buying products, 60% of buyers were affected by the Internet, and even some netizens had begun to behave like "not buying products that can't find information online".

A lot of people may overlook a phenomenon. Those who are rich in money and spend a lot of money on CCTV will quietly add the same picture at the end of the advertisement -- the Baidu brand entry.

Xiaomi Mobile has verified the power of digital marketing from practice. As we all know, mobile phones are not a good business, but only apple and Samsung make money all over the world.

Lei Jun, who is tired of anti-virus software, wants to make a mobile phone, and also wants to launch his own "millet phone" through pre purchase form.

He didn't want to spend advertising fees, so he launched an activity through micro-blog: "show your mobile phone chronicle.

Figure out what phone you have used, how much money you buy, when you bought it, and send it to micro-blog.

The micro-blog was so powerful that it won 300 thousand orders for millet in 34 hours.

The further development of the story can kill Samsung and shame apple. Digital marketing has enabled millet to become the first brand in thousands of intelligent machines in less than two years. After the release of MI 1s, the top ranking of Baidu search list is millet, second is iPhone, and third is Samsung.

The actual action of millet mobile phone and Lei Jun has announced to the world that traditional marketing is dead.

Win a future war

The Internet is far from traditional.

The value of space is determined. Network marketing pursues the value of time. It advocates the acquisition of immobility. Nowadays, the traditional marketing focuses on the future of grid marketing.

To enter the Internet and fight is a future war. To win this war, we must know who is the future and we need to know who we are playing with.

At present, from the consumption structure