Accelerating The Regionalization Of Retail Business In Shijiazhuang

　　 Community business first concept of "neighborhood center"

Last weekend, the "Bei" group added a new star to the "Bei" group. This is another important commercial project built by our city. It is also a heavyweight project of the northern city's engine location business circle.

The shopping center is located on Shengli North Street connecting Hutuo New District and urban central area, North Wang Hutuo new area, south view capital city area, serving more than 50 mature communities around.

"Yi Zhuang plays the main role in the family holiday and leisure consumption of the surrounding residents." Zhao Yanling, deputy manager of the shopping center, said that the group first pushed the concept of "neighborhood center" and changed the "business in the community" to "serve the business of the community". In addition to department stores, supermarkets, electrical appliances and restaurants, entertainment and leisure, the service formats of yyzhuang shopping center include payment, dry cleaning, clock maintenance, jewelry maintenance, leather shoes beauty and so on, basically covering all the needs of family life.

　　 "New template" enhances territoriality service function

This is the fifth main shop of the "Bei" group, the first four stores are yyou department store, Yi Yuan department store, Yidong department store, and Yizhong department store. These main stores have a common feature, which are positioned as community shopping centers, usually in the neighborhood of the community, mostly away from the core business center of the city.

Yi You department store is the first store in the northerners group to test the water community department store. After more than two years of upgrading, it has become a new model of the provincial capital community shopping center before its mid autumn festival. Yi You department store has extended nearly 40 thousand square meters of new property to the west, connecting it to the original Yi You department store to create a large shopping complex with an overall business area of more than 60 thousand square meters.

On the basis of the original shopping department stores, the new friends have highlighted the territorial service function, greatly increased the proportion of catering and entertainment formats, and got rid of the current situation of single business, incomplete functions and only department stores, thus realizing the real shopping center mode.

　　 Retail Regionalization Layout acceleration

As the mall of the people's doorway, the "benefit" shop has been working hard for many years, and has achieved good results. "In recent years, the group's main store sales ranking," benefit "shop is relatively front. Guo Xinyu, head of group planning.

Since its opening in 2002, the Yi You department store has been strongly welcomed by the surrounding residents with the characteristics of "famous department stores + parity appliances + affordable supermarkets". In the past more than 10 years, the sales volume of Yi You department store has increased year by year, and the number of members has exceeded 50 thousand.

Since then, Yiyuan, Yidong and Yizhong department stores in the northern, southern and eastern parts of the provincial capital have been recognized by the "brand goods and parity concept". The sales growth in Yiyuan department store in Northwest China is about 50% annually.

"In fast-paced urban life, city consumers need to find comfortable, functional, spacious, well service entertainment and shopping places near their homes." Guo Xinyu said that in the market research, the group found that these main shops with comprehensive functions can make consumers stay longer and increase their consumption desire.

　　 open up Retail "New blue ocean"

With the changing business structure of the provincial capital and the core of Zhongshan Road and Huai'an Road, there are different regional business circles in East, West, South and north directions. "Most of these regional business circles are community business circles. They have long been a useful supplement to the core business circle." Su Ruipian, director of the Economic Research Institute of the Shijiazhuang Academy of Social Sciences, believes that community commerce has already started, which is a new blue ocean for the development of retail industry.

He said that at present, shopping centers in the core business circle are becoming more and more saturated, and there will be more community shopping centers in the future. These shopping centers have risen from the concept of shopping malls to the social networking places in the community to enhance the function of lifestyle from all aspects.

The "shopping center" based on shopping is transformed into a "life center" based on leisure experience, which has become the consensus of retail operators. Zhang Xiangpu, President of the Municipal Federation of Commerce, pointed out that the rise of the community shopping center is one of the signs that the provincial retail industry is moving towards a hundred flowers bloom. Its future direction of development must be based on satisfying the basic living needs of the surrounding residents, adding many innovative elements such as experience and fashion to enhance people's quality of life.

There is no everlasting business model. Whoever understands the trend of consumption trends and plans ahead of time will win the future. All sectors of the community have high expectations for the future community shopping center mode. Some industry experts have suggested that in addition to undertaking the functions of the community business center to meet people's daily shopping or service needs, they should also be the cultural center, leisure center and social interaction center of the community.