The Effectiveness And Ineffectiveness Of Search Engine Marketing

With the great change, Guan Jian has changed the entrance of customer flow, and the way people look for people and people to find services have changed.

The way it used to be was the use of traditional media, such as newspapers, TV, magazines, and outdoors.

Nowadays, the flow of adults in these places has ceased to exist. All the people have been pferred to the Internet, or the mainstream population is online.

There are many kinds of entries on the Internet.

In the past, we relied on the creativity, expression, mass media, and the scientific system of advertising operation. Now they are all collapsed. Instead, they are traffic, conversion rate, these new customer development models and brand information communication modes.

The Internet world is so great that the way customers seek service can be used in the way of SEM, because this way can quickly find the information and service they want, this is the way of life and communication in the Internet age, which has formed a stereotypes. For the people engaged in marketing marketing, it is more a mainstream way.

What to search for; Google, or

360 or instant wait is the entrance to such services.

Thus, a new form of advertising emerged, that is, SEM marketing.

The marketing feature of SEM (short for search engine marketing) is very clear, that is, you can see your information when customers are looking for services. For this reason, they have designed a variety of "advertising" product standards and dimensions; how to expand words, how to buy keywords, improve conversion rate, improve quality, increase flow without increasing costs, and maximize conversion rate.

No matter how rich their products are, they are designed to attract customers to come. From the actual results, SEM marketing is indeed much better than traditional media forms.

But it can't be done without waste. There is a waste of it. You really can't control it.

This is the first effect guarantee, no matter how many indicators SEM has, and the strong capital investment.

Without this point, other ideas, words, traffic and conversion rates are all empty. Maybe most of your funds have gone through the flow of money. Moreover, there is no memory on your promotion. If you stop promoting information, it will be almost zero. Internet Co's advertising product is so cruel.

Therefore, if you want to get to the customer, you must have a certain amount of input and compete with others in the golden time. The higher the price you offer, the more chances you will show. As for the creativity of the word, the scope of the promotion, the time and the word extension, the other is the other factor. The core is to have the ability to offer the price. Guan Jian:

Now, with the popularity of mobile Internet and the display of life style, only word search has fallen behind. New voice search and image search will become a new mainstream. At that time, the pattern of SEM marketing will change.

Finding services on mobile platforms will certainly become mainstream, but there is still a problem of using strategy and method, which is the rent-seeking space for SEM marketing service providers.

Whether it is to serve the electricity supplier or to serve ordinary traditional enterprises, the method is different.

Electricity providers are mainly more extensive promotional activities, just like the traditional product promotion of the same year, now, we are all eyeful of the sales promotion behavior of the electricity supplier, and few traditional enterprises.

Traditional enterprises mostly publish information and brand communication rather than promotion.

Of course, whether you are a promotion or a regular communication, it is right to use SEM, because there are only people here. Only this flow has information flow. Only here is the capital flow.

Of course, to make SEM really effective, it still needs some skill. Besides the above mentioned input, the core is to aim at traffic and improve kpi..

In the specific operation, we may pay attention to these points.

First, pay attention to the three aspects of ROI, UV and consumption.

Two, to form a SEM marketing system, with the input of a product, there is no good effect at all. What is the most magical effect of all the honorific titles is cheating. This is also the dark side of the Internet landscape.

Three, do a good job in the overall planning and layout of marketing activities, do not go east or west, it will be impossible.

Four, do a good job of trust management, the biggest injury on the Internet is distrust, trust comes from services, services should not be limited to offline, line down to do, really.

Five, the final result of o2o is binding customers to adapt to different space attention during the pition period.

Similarly, SEM marketing is not just online, but also important.

Six, for the latest SEM style, we should dare to try, the better the better, the more we can get the preference of the young audience, and seize the new market in time.

Using SEM marketing to catch attention, let people find you, explain your competitiveness with traditional marketing instructions, which is a better way to save energy.