September Wedding Dress Selection To Uncover The Wedding Dress Market Chaos

Rental: the difference between the rental price of the same wedding dress is large.

Yesterday morning, the reporter came to a shop in the wedding ceremony, indicating that he wanted to rent the wedding dress. The staff took the reporter to the trial area and turned on the lights. The wedding dress with bright diamond and lace was especially dazzling under the lighting. The rental price of each wedding dress varies according to the material of the wedding dress, the staff said. style New and old. Later, she selected a small long tail wedding dress for reporters. "This is the latest model of this year. The top lace is hand sewing. The daily rent is more than 1200 yuan. If you order our store with makeup artists, you can still play ten percent off." The staff said, because the wedding dress in the shop is the latest style, the fabric is good and the work is done well, so the rental price basically needs thousands. But when the reporter looked carefully, he did not see the logo, fabric, manufacturer and so on on the wedding dress.

After that, the reporter went to another wedding dress rental shop and found the same style of wedding dress as the previous store. The rent of this wedding dress is only 400 yuan. The clerk said that if the number of Tuxedo rents required to rent is more, it seems that it can be more favorable. Similarly, there is no logo on this wedding dress. The reporter took a circle in several other wedding shops, and found that the wedding dress styles in the market were numerous and dazzling. But because of the lack of exact price reference, it was difficult to judge the wedding dress by style, fabric and workmanship, which was very difficult for the ordinary people without experience.

Although more and more quasi newlyweds are choosing to buy and customize wedding dresses, there is still a certain price advantage due to the rental of wedding dresses. The market demand can not be underestimated. According to industry sources, because the wedding dress itself has no origin, fabric and other signs, so in most cases, the rental price can be determined by the merchants themselves. Similarly, a wedding dress can be said from Suzhou, or from Hong Kong and Taiwan, or from Europe and the United States, the price difference is naturally one hundred and eight thousand li, pricing arbitrariness is very large, the profit margin behind is also very amazing.

In a wedding dress shop, the landlady indicated that she could provide two kinds of services, such as leasing and custom-made, and the custom-made price was generally 2 times more than the rental price. In the process of trying on reporters, the rental price of the landlady was 200 yuan, 350 yuan and 580 yuan respectively. In this regard, she explained that "expensive dress is from the Guangzhou version, the entry price will be several thousand dollars."

According to industry sources, there are genuine Hong Kong and Taiwan wedding dresses in some high-end brand wedding shops. Designer Most of the wedding dresses are made from ordinary small factories. A wedding dress of 1800 yuan, the rental price can reach 1200 yuan, rent one time can earn half a piece of wedding dress, rent three times can earn a thousand yuan, and this may be a very conservative cost income account. "Look at what price people say." According to industry sources, even the wedding shop will understand the consumer's psychological endurance to the price of wedding dress according to the grade and time sufficiency of the wedding hotel.

During the interview, many shopkeepers complained that the cost of renting hundreds of dollars is not too high for today's wedding spending of tens of thousands of yuan. The cost of store rents, cleaning fees and so on has been rising. In fact, profits are getting thinner. Therefore, many shops rent the principle of wedding dress is "once back to the book, the two time to make money", many stores rely on raising the rental price to reduce costs.

It is understood that the current wedding dress rental industry, only the wedding dress hygiene and safety standards, the national unified pricing industry standards have not yet been promulgated, by the operator based on the cost of wedding dress, storefront scale and other factors of their own pricing, which gave many businesses an opportunity. Therefore, consumers can only rely on goods ratio three, rational consumption, to avoid falling into the virtual high price trap.

Quality: inferior wedding dresses "good and good"

Quality is always the root of all walks of life, the majority of consumers do not expect to be cheap but also praying for a value. However, in China's current wedding dress industry standards and management is not perfect, the overall level of the wedding dress industry can also be imagined.

The 2012 National Day is a day when Zhu and Miss Zhou get together. After careful selection, they took a wedding photo in a wedding photo studio not far away from home, and hired a wedding dress on the wedding day. On the day of the wedding, Mr. Zhu led Miss Zhou's hand from the flower arch, and his friends sprayed foam fibers and ribbons to the new couple. Instinctively, the bride stretched out her hand, but at that moment, something unexpected happened. Just listening to "stab", Miss Zhou wore the side stitch of the wedding dress unexpectedly burst open, the scene suddenly confused, Miss Zhou screamed squatting down.

Mr. Zhu also asked about the quality of the wedding dress before, but the other side has repeatedly said that it is a new type of imported high-grade fabric, and its quality is absolutely reliable. But what they did not expect was that because of a slight block, the side seam of the wedding dress was all cracked, from the armpit to the waist, causing the wife to wear shadow underwear and some upper body exposing that day. No one can afford to be so disgraced at the best moment in life. At the end of the wedding ceremony, Miss Zhou burst into tears when she returned to the lounge.

After the incident, Mr. Zhu and Miss Zhou found the wedding photo studio on the same night. What makes them more angry is that the wedding photo studio refused to admit mistakes, claiming that it was not because of the poor quality of their wedding dresses, but because the bride was too fat to burst. In the absence of fruit, Mr. Zhu and Miss Zhou complained to the Consumer Association. In the office of the Consumer Association, Mr. Zhu said angrily, "my wife is fat and fat, so that everyone can see it. They are looking for excuses."

Similarly, before the National Day holiday, a shopping mall marked the sale of signs, the price of the wedding dress attracted many prospective newcomers. However, the quality of low-priced wedding dresses is worrying, and the overlord clauses such as no refund or no verbal pricing are hidden.

In September 23rd, Miss Li and her boyfriend came to pick up the wedding dress. At that time, the shop had many customers when buying the wedding dress. She was very fond of the style of a set of wedding dresses, and the price was very cheap. Miss Li said, "at that time, the landlady said that it would be sold in a few days, and the wedding dress was sold well. If hesitation, it might be bought by others." Who would have walked out of the shop with a wedding dress for more than half an hour? Miss Li discovered the problem of this wedding dress.

Miss Li pointed to the spotted stains on the snow-white wedding dress. "According to my experience, this looks like bloodstains. It is definitely not a stain like fruit juice and so on. It is obviously a mark that has not been washed away." Inside the petticoat of the wedding dress, five or six dark brown punctate objects can be clearly seen and cleaned. However, Miss Lee did not know how to safeguard her rights because she didn't have to invoice or even get a receipt.

Because the wedding dress is generally close to the body, if it passes through many people without strict disinfection procedures, it may cause cross infection. Doctors remind consumers that the purchase of such goods is best for regular large shops. Speaking of which, who can guarantee that the Chengdu Li Zonghai will not sell the rented wedding dress to others?

　　 Wedding dress industry The quality needs to be further standardized, and the formulation of relevant industry standards is already imminent. It is also a consensus among all sectors of the industry.

Price: wedding dress industry price confusion

At present, the price of our wedding dress market is very chaotic. On the Internet and in some small wedding photography shops, a wedding dress often sells for only 200-500 yuan, while in some professional wedding shops, the price of tens of thousands of dollars is often prohibitive.

A good wedding dress is not only based on good fabrics, but also includes handmade craft level, including popular hand embroidered embroidery, wedding drill, sequins, and some decorative soft yarns and flowers are manual sewing, plus the designer's design concept and professional wedding dress shop's point to point sales, so that the small wedding dress shop has been opened. It is reported that there are hundreds of diamond inserts on top of some fine wedding dresses. It only takes dozens of hours to set up the drill, and the lines of embroidered drill are all high-grade special wires. Although the pins and feet are exposed outside, there is no visible trace on the vision, and the cost is naturally high.

However, that is, the price of high-end wedding dress is rising. Meanwhile, "second-hand wedding dress" is also flooding the Internet. Nowadays, many new people no longer regard the wedding dress as a souvenir and begin selling "second-hand wedding dresses" on the Internet. It is understood that the wedding dress is not easy to preserve, wear occasions limited and other shortcomings are more and more people consider the main reason for the spanfer of wedding dress, and the "second hand wedding dress" compared to the biggest advantage of the new wedding dress is cheap, buy second-hand wedding dress sometimes even cheaper than rent wedding dress 100 to 200 yuan or so.

The direct consequence of the price disruption in the domestic wedding industry is the uneven quality of the wedding dress. As we all know, if a manufacturer, as long as he is a professional wedding dress, no matter cheap or expensive, he must first design the version, and then he can make the object according to the edition. A good wedding version is sold for tens of thousands of thousands, because with a good version, the quality of the wedding dress will be good after that template.

If you buy the style that the manufacturer already has, you can buy very good wedding dress with very little money. If the manufacturer has not made this style before, it will have to re type the wedding dress. Besides the money of the wedding dress, it will cost a plate making fee. Therefore, the manufacturer's template will naturally do the same with your bid. If you spend 200 yuan, the version will make a cheaper one for you. If you spend 1000 yuan, the edition will probably do a good job for you, so the cheap wedding dress is not the same as your expensive wedding dress. The same European and American wedding picture can make 200 yuan, and it can also make 1000 yuan and 5000 yuan.