Shopping Tips For Digestion And Clothing Inventory
As the market is changing rapidly, inventory is unavoidable, and the establishment of an effective digestion and backlog commodity mechanism can quickly change the backlog into RMB.
Do a good job of membership information management system, there are preferential activities to inform customers at the first time, customers will be very happy, think the shop operator attaches great importance to him, then
Shopping guide
We must understand and profoundly accomplish the following points:
Display determines style: there are too few brands, so there is not much money to choose from, so the sales of single products will be reduced.
If the layout is too small, it seems that the brand is not enough. Even if you have good quality, this feeling of not brand effect can be achieved.
How much is the matching ratio of shirts, jackets, sweaters, skirts, dresses, trousers, windbreaker, cotton padded clothes, coats and down garments?
clothing
The rationalization of proportioning can satisfy all kinds of women. This refers to the positioning of brand clothing products.
No matter what kind of figure or temperament, women can buy their own clothes in the store.
There should be some special money, image money and large code, though these can not be the main force of store power, but the existence of these sections can make your storefront look different.
The true rationalization ratio, Zhu Jiong, director of brand operation of Hai Jiashi brand, pointed out in a speech that the women's clothing in the shop should not be less than 35 at least. If the 35 items are to be hung out of the image, the lowest should not be lower than that of the 6 cabinets.
Passenger flow affects the performance: whether the location of the business is prosperous depends on the volume of traffic. Then the rate of entering the shop is whether the display, merchandise and decoration of your shop are attractive.
Shop flow and entry rate are the foundation. If you think of good performance, this is also necessary.
Stock
That's the reason.
Turnover rate: whether the customer group is consistent with the brand positioning, if not consistent.
Even if this area is better, the location does not belong to this brand.
There is also a great relationship between the skills of storefront shopping guides, and the excellent salesperson turnover rate is much higher than that of ordinary shopping guide.
The same passenger flow and customer level, sales performance is much higher.
The natural proportion of stocks will be much more, and this is normal.
Sales process and skills: sales skills are available through training, and sales process can be learned and accumulated.
The sales skill and sales process are correct, and the shopping guide level of the entire store naturally rises. What kind of result can you understand naturally?
Reasonable Replenishment: the replenishment cycle is customized according to the actual sales situation of the shop and the inventory of the brand agent.
Therefore, we should be very clear about our sales and have a special understanding of our inventory. We often communicate with supervisors and direct manager, which will help us better.
Let the clothing shopping guide have a deep understanding of some professional terms such as fabric, style, composition and so on.
Selling skills
Guidance can only be done according to the storefront inventory and the suitability of customers.
Only when they are familiar with the reasonable sales skills and procedures can they be able to rationalize replenishment and inventory.
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