Marketing Techniques That Can Not Be Neglected In Clothing Sales
Through the guidance and guidance of the store manager and colleagues, and through the observation of colleagues' sales at ordinary times, they have gained a lot of knowledge about sales.
Skill
After more than half a month's work, I know more and more that sales is a skill that pays great attention to skills.
Sales is a game of heroes based on results, and sales are business.
No deal, good sales process can only be romantic.
In the minds of our shopping guide, we have no choice but to make a deal.
However, customers are always "not enough friends" and often "sell off". The guide only has to untie the customer's "heart knot" and regard customers as friends.
In this process, the method is very important.
Such as:
1. the customer said, "I have to think about it."
Countermeasures: opportunity is lost, lost will never come again.
2. the customer said, "it's too expensive."
Strategy: one cent, one cent, actually we are.
clothing
Discount shop is already XX discount. It's not expensive at all.
Method:
1, comparison method: (1) comparing with similar products, such as XX brand XX, our dress is only XX money, much cheaper than XX brand, and the quality is not inferior to that of XX brand.
2. Compare with other items of the same value.
Such as: XX money can buy ABCD several things now, and this dress is so beautiful and comfortable that you like it, and now it is not expensive at all.
2, the split method: part of the product part of the fold, part of a commentary, each part is not expensive, it is cheaper to get up.
3, the average method: the value of the product to be allocated to each month, every day, especially for some high-end clothing sales the most effective, how many days to buy ordinary clothing, and how many days to buy brands, the average daily to compare, buy expensive obviously cost-effective, such as: this dress, how many years you can wear, according to XX years, XX months XX weeks, the actual daily investment is how much, so that a word: value!
4, praise Law: let
customer
Pay for your face.
Such as: sir (madam), as soon as you see, you will notice that you are very careful about XX (such as instrument grade, etc.). You will not have to fly this dress or service.
5, honesty Law: there are few opportunities in many places to spend so little money on such high-quality clothes.
The author is Lin Lijing from Foshan Hai Jiashi Clothing Co. Ltd., please retain the author's information. Thank you.
For example, if you do need a lower price, we do not have it. According to our understanding, there are no other places, but we are really very affordable here.
Clothing style color matching:
1, primary colors: red, yellow, blue, re color "Red + yellow = orange, red + blue = violet, Yellow + blue = green."
Intermediate color: Yellow + orange = orange, orange + Green = Brown.
2, warm colors: red, orange, yellow, pink.
Intermediate color: black, white and coffee.
3, color matching original rigid: 1 cool color + cool color; 2 warm color + warm color; 3 cool color + intermediate color; 4 warm color + intermediate color; 5 middle color + intermediate color; 6 solid color + solid color; net (pure) + variegated; pure color + pattern.
4, clothing matching: 1. Deep, shallow; generous and dignified; 2. Shallow, deep, lively, confident, highlighting the coat, trousers slightly darker, highlighting trousers, jacket slightly darker, 5 Green difficult to match, and matching with coffee.
5, more
Sale
Skills and knowledge also require me to learn more in my future work, and at the same time I should get along with my colleagues, encourage each other and make progress. It is very important to handle the relationship with colleagues at ordinary times.
Do your job well, help others, cheer on yourself, encourage others, live in harmony with your colleagues, and regard this shop as your own home.
Let our home be full of joy every day, be vigorous and clean, and business will flourishing.
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