Marketing Strategies To Make Women'S Clothing Lively

First, as

In the field of a job for 4 years, a little bit of experience has been told to you, in the sales industry, there is a saying: today's vividness, tomorrow's sales.

What is vividness? Vividness is to let your product jump out of "a bunch of similar products" and let your product "move".

This is called.

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1. About Poster

Needless to say, posters are one of the best ways to promote in stores.

Let everyone know that there is a new product listing. (after all, not everyone knows when your product will be new, there will be promotional activities.) about poster posters, please try to choose the glass on both sides of the door of the shop.

Easy to go, not easy.

Please put it in the glass and do not put it directly on the glass.

2. About platoon surface

Let's think about the same shelves. All products are the same. Is there any product that you can easily find?

In fact, all products are found to have the same probability.

How can you make your product easier to find than other products?

That's to expand the row.

When other families

There is only one display area, and our family's album has 2 or 3 display panels. Then, the chance that our product will be discovered by passers-by is 2 times and 3 times that of other families, and the buying probability will also turn over.

Just like everyone in the supermarket, when you just go in, you only want to buy 1 or 2 things, but why are you full of cars when you come out? That's because you are impulsive.

That is the impulse buying in sales.

3. About display height

First of all, you enter a shop, do not look around, and do not stooped to look for it.

The most suitable purchase for consumers is 1.5 meters high and -1.2 meters high.

(shoulder height is down) so you can recommend what you want if you move.

I would like to exchange seats in the most easily discovered places with some outdated products. I think the effect will be more obvious.

4. About multi-point display

The reasons are the same as the second point.

Customers enter a women's clothing store, most of them are impulsive buying, and seldom purposefully buy a certain dress.

Let your latest and most attractive clothes be easy to find on every shelf. Just imagine that the chance of buying clothes is doubled again.

5. About the neatness of clothes.

In fact, many

People and bosses tend to overlook and do not like to arrange shelves.

As time goes on, the hardware facilities in the shop will be covered with dust.

Just as we go shopping to buy things, a Zou Baba's packaging belt, curled books, dusty drinks...

I think it's too cheap to buy someone else.

So, if you find dust in the various facilities and other beautiful places, please wipe them in time.

Often buy new!