The Characteristics Of The New School Uniform And The Promotion Of The New School Uniform Are Facing Three Contradictions.

Today, about 1200000 primary and secondary school students in the city will formally start their new term with their distinctive uniforms.

Reporters learned that, at present, the city's primary and secondary school uniforms are designed by the school itself, styles and colors are different.

City students uniform dress management service center responsible person said, before the center commissioned Beijing.

The school has carried out research on primary and secondary school uniforms, and the first batch of school uniforms suitable for the physical and mental characteristics of middle school students has been released. The uniform will be recommended as a recommended form for primary and secondary schools.

A T-shirt with a round neck, a short sleeved shirt with a heart collar, a Navy shirt with a big Lapel...

At present, primary and secondary schools in the city

They are all designed by the school itself, so they are different in styles, colors and styles.

Some schools will change the style of school uniforms regularly according to the prevailing characteristics of the market. Some schools will consider the inheritance of campus style instead of updating school uniforms for more than ten years.

Recently, the survey results of school uniform satisfaction of more than 1000 middle school students and hundreds of parents and teachers in Beijing city school uniform design and Research Center show that these three groups of people are not satisfied with the indicators of the existing uniforms.

The most unsatisfactory part is the fabric part. More than half of the respondents want to have a uniform or uniform. Many students clearly say that they like the style of uniform in Japan and Britain.

City students uniform dress management service center responsible person said, at present, the city's primary and secondary school uniform is designed by the school, in the choice of style, some schools will entrust a professional company to design, and some schools are to mobilize teachers and students to design.

In terms of fabric selection, schools will also present their opinions to manufacturers according to factors such as price and cost.

In order to ensure the quality of school uniforms, the uniform dress management service center of the city will recommend school uniform manufacturers to the school according to the procedures. In general, a recommended list is updated every year. There are about more than 30 listed companies in the list.

The center commissioned Beijing Institute Of Fashion Technology to conduct research on primary and secondary school uniforms, mainly considering that some primary and secondary school clothes are not suitable for students' physical and mental characteristics.

Airtight, not very comfortable to wear.

The official said that the school uniforms designed by the professional college are elegant and reflect the mental outlook of primary and middle school students. It can provide a reference model for primary and secondary schools.

It is reported that the school uniform will be recommended as a recommended version to schools, but will not be forced to update schools.

School uniform design

The head of the new school uniform design center commissioned by the Municipal Education Commission said in an interview with reporters.

The new school uniform is more like the British and Japanese peers.

The reporter learned that the school uniform design and research center set up by Beijing Institute Of Fashion Technology last year has undertaken the renewal of school uniform design entrusted by the Municipal Education Commission.

The new school uniform includes sportswear, dress and other garments. The fabric overcomes the shortcomings of the traditional polyester fabric, such as airtight and non wearable. The style of the new uniform changes the pattern of the original sportswear.

The new school uniform consists of 4 sets including a uniform.

Cao Yong, the head of the north school uniform design and Research Center (hereinafter referred to as the "center"), told reporters that the newly designed recommended style has been greatly improved in terms of fabric and style compared with the school uniforms worn by school students.

It is understood that the new school uniform designed by the center (North Science and technology affiliated middle school) has a total of 4 sets: 1 sets of summer sportswear, 1 sets of spring and autumn sportswear, 1 uniform uniforms for men and women, and accessories for round necktie, necktie (girls are neckties), socks and so on. The full set price is hundreds of yuan, which is purchased by students voluntarily.

On the fabric, the traditional school uniform polyester fabric is still used in the dyeing and weaving process in the 80s of last century. There are problems such as airtight, fading, easy pilling and slack. The active middle school students often wear two days to stink.

In view of these problems, the center adopts the modern technology of cotton and polyester blended fabric in the new design, which is characterized by breathability, antibacterial, elasticity, color fastness and abrasion resistance.

In style, because of the fast development of middle school students and the traditional misconception of "being generous and fit for sports", the traditional school uniform is generally designed to be fat and big.

"In fact, the sportswear in the Olympics knows that good sportswear is not lenient."

Cao Yong told reporters that the center carried out a survey of the sizes of students in different grades in Beijing, adding that the elasticity of the new fabrics was large, and the new school uniforms could be designed to be elegant and elegant, especially uniforms, which could meet the needs of middle school students' self cognition and adolescent psychology shaping.

The middle school attached to the University of science and technology began to try on the new school uniform.

As the first school to use the new style, the head of Beijing Institute of Technology attached middle school student office said that the school hoped that the new school uniforms could be "fashion clothes" and found the design team of Beijing Institute Of Fashion Technology.

The school has put several versions of the design in the school window, allowing each class to vote and the representatives of the parent committee to score.

"The school uniform came out really shocked. The front of the shop window was full of students.

The final version of the parents also agreed that parents were controlled by micro-blog, and the first time they sent school uniforms to the Internet.

It is understood that the first batch of new uniforms for the first time fashion school uniforms, and the design process has also run in with the design team several times.

For example, the school uniform can not lose the function of supervision. The first version is the uniform color of the whole school, and then distinguishes the junior high school from the color of the school uniform.

That is to say, the colors of school uniforms of different grades should be differentiated. Junior high school and senior high school uniform can be recognized at a glance, which is convenient for school daily management.

In addition, school uniforms can not be particularly tight, to satisfy the middle school students' adolescence.

However, at present, the version of the North Middle School attached to the middle school is not the final version. Cao Yong said that by the Municipal Education Commission, the center plans to adjust and improve the new school uniform gradually in two years, and finally come up with a school uniform plan that suits the physical and mental characteristics of Beijing middle school students, can reflect the overall appearance of Beijing students, and the parents can afford the cost.

Changing our children's envy of their peers in Japan and Britain.

To make our children wear school uniforms is more like "Japanese children" than British and Japanese peers.

{page_break}

School uniform promotion

New school uniform promotion

Facing three contradictions

Although the style of the new school uniform commissioned by the Municipal Education Commission has been released, the analysis of the industry has shown that the uniform school uniform scheme is really promoted, and it is also facing great difficulties under the various opinions of students, parents and schools.

The changing conditions are limited and uniforms are considered redundant.

Middle school students all want to wear beautiful and elegant uniforms, but according to Cao Yong, director of design and research and development center of Beijing uniformed school uniform, the middle schools that are now in contact with the center and intend to change their new school uniforms are mostly key secondary schools with better hardware conditions.

In order to customize a number of school uniforms, the space and conditions can be customized.

According to the center, there are only about 10% of the secondary schools in the city.

Is it too beautiful to affect adolescence?

Boy's suit tie, girl's suit skirt, school badge and leather.

"Wear a sense of pride."

A senior girl wearing uniform uniforms told reporters.

But the children became beautiful, and parents' worries also came.

Will it create opportunities for puppy love? Will it cause bad social attention? This is the parents' greatest concern.

Some parents even wrote in the school forum: "the original big and fat sportswear covers the child's body and is the best protection for adolescent children."

Schools and school uniform designers have different views on this issue.

The leader of Beijing NO.4 middle school once told the media that the etiquette and temperament of students are very important. Schools hope to cultivate their temperament consciously when they are young.

A teacher who did not want to be named also told reporters: "I was worried about it, but later I found that after the children wore their uniforms, their temperament really improved, and they unconsciously raised their heads, and the whole mental outlook of the school was better."

From the perspective of professional clothing psychology, Cao Yong believes that adolescence is a critical period for gender awareness and self-consciousness shaping. Bright coloured and elegant clothing can help children at this stage create self-confidence, positive, cheerful and confident psychology. This is the role of gloomy and oversized clothing.

Cost increases parents' willingness to accept

The price of the new school uniform is definitely higher than that of the old school uniform, while the school uniform is a collective purchase. Will this bring about disputes over the cost of money?

In an interview, reporters found that parents had two sides.

According to one group, children do not like to wear school uniforms and go home. They do not need to spend a lot of money. The other school argues that the price of school uniform is easy to accept, even if it is soaring.

"In fact, this problem can be solved by good design."

Cao Yong thinks that if the school uniform is designed well enough for the middle school students to like and even to be willing to wear it outside the school, the cost performance of several school uniforms bought by hundreds of dollars is quite high. Compared with the jeans with hundreds of dollars, parents are more willing to spend money on school uniforms.

School uniform survey

At present, different schools have different school uniforms.

At present, the school uniform styles and pricing of primary and secondary schools in Beijing are priced and designed by schools themselves, so there are many different schools and uniforms.

At present, the school uniform styles and pricing of primary and secondary schools in Beijing are priced and designed by schools themselves.

In addition to the "ordinary money" priced at around 100 yuan, the primary and secondary school clothes also have the most valuable school uniforms worth several thousand yuan.

Schools are not unified in terms of school uniform pricing, ploidy, design style and so on.

A middle school class teacher said in an interview that students wearing uniform uniform is a symbol of a school's temperament, and can also avoid students' unhealthy ideas such as mutual comparisons, and help students strengthen self-discipline.

However, most school uniforms are loosely designed and identical.

Many middle school students reflect that the style of school uniform is "ugly" and "face bag".

At present, the styles of school uniforms in various schools are varied, but the majority are mainly athletic sports.

Hao Xianjun, President of Beijing nine, said that students would do sports and physical education almost every day, and sportswear style uniforms would facilitate students to take part in activities.

"In addition to sportswear, if there is a set of dress will be better, some formal occasions, such as the opening ceremony of student wear will be more suitable."

Hao Xianjun said that a few years ago, the school tried to make a basic dress for students, but the dress was expensive, and not all families could afford it.

In addition, wearing dresses and leather shoes is somewhat cumbersome for the students.

There was no more room for the locker room and wardrobe, so the idea of a more formal dress was shelved.