The Way Of Successful Marketing Of Clothing Stores: Taking Customers As Masters

The first line of work is trivial and busy. Sun Xiaochen and two other shop assistants have long been accustomed to the work of "three shifts". Although the shopping mall does not start at 10 o'clock a.m., but they catch up with the morning shift, they ask for the shop at 9:20, and they work in the afternoon. The colleagues in the middle shift need 12 points to take over until 6 p.m., and the evening shift is to take over and work at 10 p.m.

In addition to these regular jobs every day, for any

Sun Xiaochen and her colleagues have to face the same problem of return.

Because the merchandise sold by the admired men is mainly underwear, and underwear is close to wearing goods, it is not in the range of refund, but the counter will also provide consultative exchange service for the customers. If you encounter the style or color you don't like, you can replace it with other styles.

"If we have to return the goods, we will check the goods on the counter first, then take the customers to the business center of the shopping mall, and tell the customer service staff that they understand the situation and return them within seven days."

Sun Xiaochen said.

For Sun Xiaochen, the shop owner will also encounter customers when they come to shop, and there is no such thing as the style or the number he wants, or the shortage of the number of customers.

Whenever faced with such a situation, it is the key to solve the problem to consider the problem from the perspective of customers.

First, patiently explain the situation to the customers in detail, then check the stock in other stores. If the customers allow time, they can then pfer the goods to the customers. They usually arrive in about half an hour.

If there is no stock in other stores, it will communicate with customers in detail: "because the goods in our area are selling so well, there is not enough stock, but it can be pferred from headquarters to you, but it takes a few days. Do you think so?" sun Xiao Chen said that under such circumstances, customers generally understand.

Customers who have seen sales for such a long time are also various.

The thoughtfulness and patience of Sun Xiaochen and her store greeted one after another.

One afternoon in July, in the afternoon, because of the hot weather, fewer people came to the mall. When Sun Xiaochen was looking for customers, a middle-aged couple walked past the counter. "Welcome to love". After the warm welcome greeting, the couple seemed to have no response, but slowly walked around the counter to see the merchandise displayed.

"I was thinking about how to communicate at that time. The customer picked up the dress to compare with me. I wondered if he wanted to ask if I had any other colors, so I hurried out to show him other colors.

Then the customer picked up his clothes to make a comparison, and at that time I knew he wanted to try it on, so I asked him to try it on in the fitting room.

When the customer came out of the locker room, he began to study with his wife there, and then, from the top down, I guess it might be that the clothes were short, so I asked for it tentatively, while the customer nodded vigorously, so I took a bigger one again and asked him to try it on, then put it out and nodded with me.

I made an ironing gesture. The customer nodded. I took out the iron from the warehouse and asked the customer to change his clothes and carefully ironed them.

After ironing, the customer tried on it again and made a gesture of OK meaning.

This is just the number of Sun Xiaochen's usual reception.

One of the ordinary customers, for all the customers, Sun Xiaochen used this family's patience and meticulous to pick their favorite clothes.

Sun Xiaochen said, "although the volume of the paction is not high, the time it takes is several times that of other customers.

But this not only did not make me feel depressed, but on the contrary, I felt very happy, especially having a sense of achievement, especially to let me realize that although there are obstacles in language communication, there is no obstacle to serving customers with heart.