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    Interview With Fashion Designer Yang Guanhua

    2012/9/3 16:28:00 9

    Fashion DesignYang GuanhuaLuxury Goods

     

       The first thing in your life Luxury goods What is it? When did you have it?


    The first luxury item should be a gold pencil that was bought in Japan when it was very small.


    The first thing I bought was a black Kenzo. Pencil pants 。 It was probably one or two years, 97 or 98 years when I graduated from University, when Kenzo just opened a shop in China World Trade Center. Although their income is not much, but I like it very much. And then I knew it was designer brand, so I felt that I should support it.


       How do you understand luxury brands?


    I don't have a special distinction between any brand. For me, "big name" and "ordinary brand" have their own value. The brand itself can not explain anything, any brand will experience ups and downs, and young brands may become luxury brands in the future.


    But I think the real luxury brand represents a way of life and ideas that people buy in their bones. It is a natural feeling in the details of people's quality of life. Luxury itself is actually for those who can really understand luxury goods, those who know how to use and maintain.


    In Europe, the earliest luxury goods were prepared for the nobility. The environment of their birth laid a foundation for their quality of life and cultivated their details. For them, this is part of life, not to regard these details as a luxury.


    Now, for example, in France, people rarely deliberately buy luxury goods. It's like my husband's father. He doesn't care about clothes. Maybe Carrefour's shirts can be worn, but all his ties are Hermes. The only way to buy Hermes' necktie has become a habit of him, a part of his life, not a pursuit of luxury itself.


    There are many high-end custom brands that are not well known in China. My husband's family will consume such brands, including some small objects, all hand made. This is the real luxury concept. My husband's grandmother is a great artist. The first gift she gave me was a pair of custom gloves, cashmere and Leatherwear The material of the mixed fabric is very light and super warm.


       Do you have any particular luxury or souvenir value?


    My husband's mother kept a fur jacket. Her mother gave it to her. Although it was a long time, she kept it very well. She did not fit herself, so she sent it to me again. This jacket is made from the most soft striped fuzz of India snow leopard and leather. The style is not out of date. The lining is made of gradation, and it is all hand-made. It is very luxurious and the price is equivalent to a car. India snow leopard is extinct now. I am an environmentally-friendly person. As a designer, I will never use fur to design clothes. But this is vintage's stuff, and there are many feelings in it.


    My husband also gave me some family products, such as wallets or traveling bags, with names and family surnames. This kind of thing has stories in it, so it's very cordial.

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