Interview With Chen Wushu, Chairman Of Puning International Commodity City

Puning has always been commerce and trade.

It is a famous commercial city with a long history in Guangdong Province.

In China's textile and garment industry, Puning has become a famous name.

The reporter interviewed Chen Wushu, chairman of Puning International Commodity City.

Reporter: as a traditional Chaoshan underwear board, Puning is not a well-known underwear cluster. Can you introduce it?

Chen Wushu: Puning has always been well-developed in commerce and trade, textiles and clothing. It is a famous trade city with a long history in eastern Guangdong.

In China

Puning has become a famous name. Since the reform and opening up, Puning has developed its textile and garment industry by using the advantages of overseas Chinese hometown and market, and shirts, underwear, T-shirts and pajamas have sprung up, forming a strong ability to produce and sell rapidly.

At present, the city has more than 2000 textile and garment enterprises, about 100000 employees, and the industrial output value of the textile and garment industry in the city is about 15000000000 yuan. Many enterprises have strengthened and expanded trade relations and cooperation with the United States, Singapore, Nigeria, Malaysia, Italy, Hongkong and other countries and regions, as well as the large and medium-sized cities in the country.

It can be said that Puning's textile and clothing has gradually rushed out of the country and into the world.

Underwear and shirts promoted Puning's leap from "China's textile industry base city" to "the capital of Commerce and circulation".

In just a few years, Puning has become a new perspective of investment in garment industry at home and abroad, a new bright spot in the domestic consumer market, and a new hot spot in media pursuit.

Reporter: Puning has always been very fond of the "Yiwu model". There are reports that the Puning municipal government wants to make Puning into second "Yiwu". What position does the underwear plate occupy in the government's planning? What position does Puning International Commodity City occupy?

Chen Wushu: at present, Puning has formed a strong pillar industry such as textile, clothing, medicine, toys, food and so on. Especially the textile and garment industry in Puning has a high reputation and influence both at home and abroad. It has won many famous reputation such as "China textile industry base", "underwear town", "shirt Market", "fashion shirt kingdom" and "shirt manufacturing expert". It has become a famous textile industry base and brilliant economic card in China.

Industry.

It is a key construction project in Guangdong, Jieyang and Puning. It is the key construction project of the Puning government to accelerate the pformation and upgrading of the textile and garment industry, create the "commercial and trading capital" and the "textile and clothing city". Recently, Puning international commodity city was awarded the honorary title of "China underwear home clothes purchasing base".

Reporter: how long has the Puning international commodity city been established from now on? What stage is it now? What is the total area in the planning? What is the current construction area and the total number of shops?

Chen Wushu: since 2009, the Puning International Commodity City has been in operation for more than two years, and is now in the first phase of comprehensive business, concentrating on all kinds of clothing, fashion, underwear, etc.

Class, underwear, bra, household clothes, pajamas, shirts, T-Shirts, children's wear, sportswear, casual wear, fabrics, accessories, footwear and small items.

The total construction area of the plan is 520 thousand square meters, with an area of about 250 thousand square meters, and there are nearly 3000 shops.

Reporter: what are the functions of commodity city? What measures or preferential policies have been adopted to attract businessmen and people?

Chen Wushu: shopping, catering, entertainment, business exhibition, office living and other functions.

For a series of advanced measures to attract businessmen from all over the country, Chen Wushu said that the service platform of innovation and keeping pace with the times is the basic condition for enterprises to recognize.

Puning International Commodity City takes "globalization, specialization and integration" as the foundation of the project to build a city. It is a solid first step in line with local conditions and with the support of well-known local manufacturers and businesses.

At the same time, in order to expand the visibility and influence of the commodity city, we should take the domestic and foreign branding merchants "to enter the city" as the driving force to achieve the coordinated development of the endogenous and exogenous resources and promote each other.

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Big industries must be matched, and big industries can promote big circulation.

In the commodity city planning of each region, we have reserved 10% of the shops to introduce famous brands at home and abroad.

Commodity City has also invited the Chinese underwear Committee, the China Textile Industry Association, the China Market Association, the Guangdong zipper chamber of Commerce, and nearly 100 trade associations and chambers of Commerce in Jiangsu, Fujian and Zhejiang to conduct research and inspection on the pillar industries in Puning and surrounding areas, so as to make suggestions for the location, planning, investment promotion, construction and market cultivation of the commodity city.

Many businessmen came to Guangzhou from Shenzhen, Fujian, Jinjiang, Jiangsu Changshu, Zhejiang Yiwu and other places to consult, sign and enter into business, creating the conditions for the Puning International Commodity City to build an industry headquarters base with "sales platform, information platform, e-commerce and logistics platform".

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Reporter: is the Commodity City store selling or leasing?

Chen Wushu: long rental sale.

The tenancy period of shops is 5 years, 10 years and 20 years.

Puning international commodity city is a key commercial project supported by the government in all directions. It is supported by all sides. It has a high starting point plan, high standard construction and high efficiency management. Since August 23, 2010, the first phase of the project has been completed and put into operation for more than a year and 250 thousand square meters.

In order to minimize the cost of merchants' entry, we unify the decoration of the business center, and offer 30 months' rent free discount to merchants.

The first phase shops started investment in October 7, 2010, and the investment scene was very hot. In just two days, more than 3000 gold shops were snapped up by businesses and manufacturers from all over the country.

Reporter: how does the commodity city merge into the development of Puning and the needs of the people in its own development?

Chen Wushu: in recent years, the Puning municipal government has proposed to create a famous trade city and build Jieyang's "commercial and trading capital", which is a highly integrated development mode based on the two industries of industry and commerce.

Puning has a solid foundation for textile industry. But for a long time, the market of Puning's commercial and trade circulation industry is aging and facilities are lagging behind.

Commodity city came into being, based on the East Guangdong textile and garment industrial base, relying on regional industrial advantages and trade and cultural advantages, integrating the resources of major industries, taking the lead in introducing Yiwu's successful management concept and advanced management mode, developing and operating in accordance with the comprehensive, modern, intelligent and service-oriented advanced market mode, so as to boost the economic development of the eastern part of the city, improve the industrial service matching, and promote the upgrading and pformation of the trade circulation, and strive to create a commercial complex integrating entertainment, business exhibition, shopping, dining and office living to enhance the image of the urban grade, provide employment opportunities, promote the growth of the small and medium-sized enterprises, and stimulate the local consumer market, and provide the general public with demand and convenience.

Reporter: in order to manage and manage Puning International Commodity City, what measures have been taken?

Chen Wushu: in order to strengthen and flourish the business market, our commodity city insists on the following points in its operation and management.

First, we should adopt a rational layout to diversify brand management.

According to the idea of "differentiated management and differentiated market", we should scientifically and effectively control the layout of various formats and types of business in the field, so as to make clear partition, complementary advantages, grade misplacement, and popular interaction, so as to avoid the vicious competition of homogenization.

Clothing underwear business center, each layer and brand clothing area has a clear management positioning, the first floor (underground one level) concentrates on all kinds of casual wear, children's clothing,

Small commodities; from the top floor to the three floor, it mainly deals with brand underwear and fashion; the four layer is the fabric and accessories world, concentrates on all kinds of fabrics and accessories; the five layer is the new era Food Entertainment City, with catering, entertainment, e-commerce and other supporting services; the clothing brand area has more than 500 independent street shops, concentrates on all kinds of brand clothing, fashion, T-Shirts, shirts, pajamas, sportswear and casual wear.

At the same time, we should implement diversified brand strategy and increase investment to attract many famous manufacturers to enter.

Since the trial industry, nearly 2000 merchants from and outside the province have been settled in Chaoyang, Chaonan, Guangzhou, Fujian, Zhejiang Yiwu and other places, accounting for 2/5, and local enterprises account for 3/5.

At present, there are many kinds of goods in the city, including fashionable underwear, footwear, T-Shirts, shirts, fashionable dress, shoes and hats, and small commodities. They also gather all kinds of clothing brands, including Mu long Shijia, Ba Suo don, alligator, Bai Bao Long, the famous lady, Xian Yi Dai, Zhu Qi Qi, Xue Er Mian, Dai Rou, Puli Shi, Xi Deng bird, etc.

As an integrated modern business platform, the overall operation of Puning international commodity city will adopt the "six unified" mature operation mode, that is, "unified planning, unified image, unified promotion, unified marketing, unified operation and unified management", attracting many large well-known brand retail enterprises to come to discuss the entry and exit matters.

Guangdong Pearl River Film Industry Limited by Share Ltd has signed the first contract and will invest heavily in commodity city to build the first large 3D digital cinema in East Guangdong, China Film International studios.

Two is to improve service and create a good marketing environment.

According to the idea of "business is God, serving merchants above everything else", we should enhance service awareness, improve work measures, and strive to create a harmonious and safe marketing environment.

First, strengthen security.

Set up a closed circuit television monitoring system for public security, carry out all-weather, uninterrupted real-time and high-density image monitoring, set up a 24 hour patrol of security forces, and jointly set up a police office with the Municipal Public Security Bureau to strengthen public order prevention and deter crime.

The two is to provide value-added services.

It also organizes marketing promotion activities of various themes, releases the latest market information and commodity dynamics, helps businesses understand the market demand in time, provides business license, installation of telephone, broadband and other services, saves time and cost for merchants, and hooks many reputable companies to take centralized storage and distribution methods to reduce the cost of merchants.

The three is the shuttle bus.

A special purchase of two CMB, 6 cars and 6 shopping guide cars is carried out between the commodity city and the Chinese herbal medicine market everyday.

Three, we should pay attention to publicity and promotion and enhance market awareness.

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Through the promotion and promotion of the omni-directional and three-dimensional style, the popularity and influence of the commodity city at home and abroad has been enhanced, and the popularity and business atmosphere of the market have been flourishing.