Find The Reason For The Loss Of A Store To Succeed In Marketing.
Don't think you have found a good project. Join in A good brand will surely make money. If there are some places that do not pay attention to it, it may be that other franchisees are making money, but they are losing money.
In the final analysis, the key to the successful operation of franchising is to keep the information flow of the franchisee and headquarters, to communicate all kinds of problems in a timely manner, to do well all kinds of work before, after and after the event, and to maintain a good attitude. This is the way to do business.
There will be some risks in doing business. Nothing is absolute. So don't think that you have found a good project. If you join a good brand, you will make money. If you do not pay attention to some other places, you may find other franchisees earning a full pot and losing their own business. Therefore, as a franchise owner, we must know what those shops may lead to. Deficit reason And then find the corresponding improvement methods.
What are the reasons for the loss of clothing shops? The author's summary is as follows:
First of all, the motivation of joining is not correct: after joining the alliance, you don't have to worry about it, ask the headquarters to handle everything, and then wait for yourself to collect money. We must understand that headquarters and franchisees are two entirely different businesses and need to work together.
Secondly, when capital allocation is abnormal when joining the alliance: the capital chain breaks down or the capital is hard to turn around, it is easy to produce chain effect. It is very easy to fail to ensure that the funds are flowing smoothly, otherwise, the economic crisis will occur.
Once again, no detailed investigation was made before joining the alliance: blindly joining the investment without knowing the market situation. Clothing store With his own estimation of the situation, he did not consider carefully before.
In addition, they do not work hard to blame the headquarters, have too much confidence in their own business ability, join other business owners, too fond of putting on the boss's shelf, unauthorized change of homework rules, and lack of family's concerted efforts, all of which are the causes of losses.
In fact, in the final analysis, the success of franchise chain. Marketing The key is to keep the information flow of the franchisee and headquarters, to communicate all kinds of problems in time, to do well all kinds of work before, after and after the event, and then to maintain a good attitude. This is the way to do business.
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