Analyzing The Shopping Characteristics Of Female Consumers

Female consumers are

1, vulnerable to external influences, impulse buying.

Because female consumers are rich in feelings and illusions and associations, they tend to be susceptible to emotions when choosing goods.

The atmosphere, advertising, packaging, display, salesperson's attitude and buying behavior will have an impact on them.

They shop aimlessly and have no plans in advance.

2, pursue fashion and pay attention to appearance.

The pursuit of fashion and love of beauty is the obvious feature of contemporary women. The beauty of psychology makes women think of not whether they are useful to themselves, but whether they can make themselves different.

This kind of psychology of beauty also drives female customers to focus on appearance and packaging design when choosing goods.

They usually form the instinct of color and style to form goods and likes or dislikes.

3, be critical and careful.

Although women will greatly increase their expenses because of their love for beauty, women will be more careful in calculating when they go shopping than men. This is more obvious in married women, especially middle-aged women.

When they buy goods, they will think about it. They will have three goods for the same kind. They are very interested in the price change and the discount commodities.

Female customers have different reception skills with male customers. In general, women do housework, so they have more research on their daily necessities, especially clothing. They not only buy their own clothes, but also buy clothes for their husbands and children.

Because they are more careful, the picking time is longer, and they often ask questions, such as: the clothes fade, shrink and shrink.

So, ask the salesperson to be patient when receiving female customers, and patiently answer their questions and take out the clothes that they want to see.

Even if it is not done, do not show displeasure and be polite.

How to motivate women's desire to buy

If a salesperson wants to stimulate customers' desire to buy, he must skillfully tell the customer that he will feel satisfied after buying the promotional product and get pleasure and benefit from it.

Promoters must make customers feel that they really need products that are promoted and are eager to buy them.

Buying desire often comes from emotion, not just from reason.

The desire to stimulate customers is different.

The reception skills of different character customers: salespersons in the counter service, it is difficult to scientifically distinguish the customers who belong to their customers in a relatively short period of time, and can only judge whether the customers are slow or impetuous in simple conversation. Generally speaking, they are careful or careless to determine their reception strategies.

It is difficult for a salesperson to serve at the counter. In a relatively short period of time, it is difficult to distinguish scientifically what kind of customer the customer receives. In a simple conversation, he can only judge whether the customer is slow or acute, usually by being careful or careless, so as to determine his reception strategy.

Careful customers and men and women have many women, but when they receive them, they should answer their questions patiently and do not show impatience. They should win the trust of customers with a wealth of commodity knowledge and introduce their characteristics to them so that they can make their own decisions and decide whether to buy or not.

When choosing goods, they should try to make them pick more of them for a while, while they can also receive other customers, so that they can be fully selected.

In language, you can say, "you see what's wrong with it, I'll change it for you" or "go back and find something wrong, you can return it".

Some salesmen think that careless customers are good hosts.