Analysis Of Advantages And Disadvantages Of Discount And Gift Promotion Methods

"Discount" and "giveaways" are the most common promotional tools in our sales promotion. But how do we balance these two when promoting sales?

Advantages and disadvantages of "buy gift" promotion

The "buy gift" activity is at present.

The choice of gifts is just as learned. It should embody three principles: first, relevance, which is strongly related to brand positioning and product consumption.

The two is the sense of value, giving customers a greater sense of profit.

Three, there should be repeated use opportunities, often causing customers to brand associations.

Advantages and disadvantages of discount sales promotion

VIP card, scorecard, season change and clearance price are all discount in disguise.

Data from a number of market surveys show that the same discount is a double-edged sword. Although reducing inventory and accelerating cash flow, it will damage brand image and make consumers less and less.

There is a fatal "injury" in discount, that is, let consumers form a shopping subconsciousness: do not buy the positive price, just wait for the discount.

In fact, the discount is not necessarily bad. Even the first-rate brands such as baozi, USPOLO, Montagut and so on, "discount" has also been proved to be positive and effective.

The key lies in the planning, ways and skills of discount.

As for general retail, if it is emphasized that only a portion of customers or even a single customer will be discounted, it will have a strong allure and touch, such as birthday offers and so on, which is consistent with human psychology.

For public and seasonal clothing, discounts are still essential medicines.

Those high-end brand clothes, as long as the discount frequency, scale and occasion are appropriate, will not damage their image, nor will they hurt the sense of belonging of the brand loyalty.

The so-called "law has no long method, odd positive pformation".

A trade-off between discount and buy Gift

Many businessmen have gone through promotional activities, often think: "discount" rather than "buy gifts", pricing, plus a special gift, with "affection" to do connotations, beyond simple and abstract price figures, can adapt to today's people's pursuit of "spiritual pleasure" of the psychological satisfaction.

Editor believes that any promotional activities have pros and cons, there is no absolute good or bad, just for brand and timing, so business opportunities must be well planned when doing activities.

The "buy gift" activity has been widely used in the current market, and has achieved good benefits and effects.

However, if the sales promotion method is not well used, it will be counterproductive, and there will still be some sales volume compared to the "bruising" discount.

If the gift is not delivered well, it will do more harm.

Any trick has the function of "breaking" and how to use it best.

Any promotional activity has its advantages and disadvantages. It is not absolutely good or bad. It is only relative to brand and timing. Therefore, business opportunities must be well planned when doing business activities. After experiencing promotions, many businessmen think that discount is not as good as "buying gifts". The price is real, plus a special gift, with "affection" as its connotation and beyond simple and abstract price figures, which is very suitable for people's psychological pursuit of "spiritual pleasure".

Don't take other products of your brand as a gift, so as not to give people a sense of "discount" on bundles of discount and combination products.