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How To Promote The Promotion Of Infant Clothing In Spring?

2012/4/12 14:46:00 17

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Baby Dress Spring Dress Clothing Promotion

Determine the theme of Clothing promotion

baby

Clothes & Accessories

In this part, the main problem is to solve two problems: determine the theme of activity and the theme of packaging activities.

Are price cuts, price discounts, gifts, raffle, coupons, service promotions, demo promotions, consumer credit, or other promotional tools? What promotional tools and promotional themes should take into account the goals of activities, competition conditions and environment, and the budget and distribution of promotional expenses.

The purpose of promotional activities should be clear.

The present child

clothing

What is the status of the franchised brand in the market? What is the purpose of developing this activity? Is it to deal with inventory? Is it to increase sales? Is it to attack competitors? Is it new product listing or enhance brand awareness and reputation? Only when the purpose is clear can the activity be targeted.

What needs to be emphasized here is that China is now in China.

Baby dress

The difference between brands is not so obvious as that of adult clothing, so before implementing the activity, we must find out the difference between the competitors and the brand, even if it is subtle, and finally strive to make the brand's advantages stand out.

Impress consumers

After deciding on the theme, the baby clothing should try to "drag the tiger's skin and make the flag" as much as possible, and dilute the commercial purpose of the promotion so as to make the activity closer to the consumers and more to impress the consumers.

Generally speaking, infant clothing is a dual consumption group in the face of parents and children. Therefore, for parents, the theme of "environmental protection, health care and intelligence" can be highlighted to a large extent, and for children who are a direct consumer, they are interested in the theme of "fun and fantasy".

Promotion plan to strive for innovation

The importance of baby clothing is that this part is the core part of the sales promotion program. We should strive to innovate, make the activity with shock and exclusiveness, and let people really willing to buy your baby clothing products, at least remember.

Promotion objects should be identified.

Is this activity targeted at all children, parents or children of a specific class in the target market? What is the scope of the activity control? Who is the main goal of promotion? Who is the secondary goal of promotion? Mainly to attract parents to buy or to attract children to buy. (here we need to note that although children's consumption will eventually be realized through parental purchase, but the focus of the two concerns is very different from time to time) the correctness of these choices will directly affect the final effect of promotion.

How can we effectively expand the sales promotion effect? I believe that the shopkeeper can do the above points effectively, so that we can effectively promote the promotional performance of spring baby clothing.

Here, Xiaobian, I wish you all the Spring Festival promotions of children's clothing stores.